🥓 The popular breakfast combination of eggs and bacon was actually the result of a hundred-year-old PR campaign orchestrated by Edward Bernays.
🥩 Edward Bernays convinced Americans to eat more meat by promoting a sturdier breakfast through a PR campaign involving thousands of doctors.
🚬 Another successful PR campaign by Edward Bernays involved helping Lucky Strike tap into the untapped market of female smokers in the late 1920s.
👩💼 PR success through reaching out to influencers and feminist groups.
🤝 The core of PR is building personal relationships with others.
👥 The hypothesis of the social brain and group formation.
💼 Challenges brands face in building meaningful relationships.
🔑 PR success is about reaching out to new audiences and existing relationships.
⚖️ Existing relationships should be prioritized over reaching out to new audiences.
🌐 Mass communication has shifted to interpersonal relationships on the social web.
🔑 Building trust and relevancy are crucial for successful PR.
📈 The question of whether relationships can scale in PR.
♟️ Using a math problem to explain the potential exponential growth of a true fan base.
🌍 The impact of social relationships in PR and the need to stand out in a world with infinite choices.
🔑 The secret recipe for PR success involves having a stupid majority and a smart minority.
🌍 Stupid majorities refer to large groups of people who are soon proven wrong, while smart minorities are those who understand the truth.
📈 Successful brands like Redbull, Apple, Netflix, and Tesla have utilized this approach to build loyal followings.
📣 Shep Gordon used unconventional publicity tactics to promote Alice Cooper's concert.
📰 By plastering a naked picture of Alice Cooper on a truck and causing controversy, Gordon attracted media attention.
👩🎤 Gordon targeted parents to make them angry, which in turn attracted the rebellious younger crowd and led to the concert's success.
🔑 Identify the majority of your target audience that is ready to engage with your brand.
🧠 By targeting the right majority, you can appeal to a smart minority who will understand the value of your brand.
💡 It is important to choose your target audience wisely and provide them with the help they need.