π₯ The popular breakfast combination of eggs and bacon was actually the result of a hundred-year-old PR campaign orchestrated by Edward Bernays.
π₯© Edward Bernays convinced Americans to eat more meat by promoting a sturdier breakfast through a PR campaign involving thousands of doctors.
π¬ Another successful PR campaign by Edward Bernays involved helping Lucky Strike tap into the untapped market of female smokers in the late 1920s.
π©βπΌ PR success through reaching out to influencers and feminist groups.
π€ The core of PR is building personal relationships with others.
π₯ The hypothesis of the social brain and group formation.
πΌ Challenges brands face in building meaningful relationships.
π PR success is about reaching out to new audiences and existing relationships.
βοΈ Existing relationships should be prioritized over reaching out to new audiences.
π Mass communication has shifted to interpersonal relationships on the social web.
π Building trust and relevancy are crucial for successful PR.
π The question of whether relationships can scale in PR.
βοΈ Using a math problem to explain the potential exponential growth of a true fan base.
π The impact of social relationships in PR and the need to stand out in a world with infinite choices.
π The secret recipe for PR success involves having a stupid majority and a smart minority.
π Stupid majorities refer to large groups of people who are soon proven wrong, while smart minorities are those who understand the truth.
π Successful brands like Redbull, Apple, Netflix, and Tesla have utilized this approach to build loyal followings.
π£ Shep Gordon used unconventional publicity tactics to promote Alice Cooper's concert.
π° By plastering a naked picture of Alice Cooper on a truck and causing controversy, Gordon attracted media attention.
π©βπ€ Gordon targeted parents to make them angry, which in turn attracted the rebellious younger crowd and led to the concert's success.
π Identify the majority of your target audience that is ready to engage with your brand.
π§ By targeting the right majority, you can appeal to a smart minority who will understand the value of your brand.
π‘ It is important to choose your target audience wisely and provide them with the help they need.
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