📈 LinkedIn made a major algorithm change that affects content visibility and lead generation.
💡 The video explains the effective format for packaging and sharing knowledge and advice on LinkedIn.
📚 The importance of storytelling and creating a connection with the audience on LinkedIn.
🔑 Understanding the importance of studying competitors in your niche.
💡 Realizing that people don't want basic advice, but rather unique and valuable insights.
🎥 Using YouTube as a litmus test to determine the effectiveness of content for LinkedIn.
🌍 The video discusses two ways to explain gravity: the scientific explanation involving the law of universal gravitation and Newton's gravitational concept.
🍎 The second approach involves the story of Newton and how he discovered gravity by observing an apple falling from a tree.
🍎 The story of Newton and the apple teaches the importance of delivering concepts in a simple and memorable way.
🧠 The concept of simplicity applies to creating content on LinkedIn.
💡 The video discusses the importance of understanding and working on our mindset to achieve better results in content creation.
🌡️ Our mindset is compared to a thermostat, where it is set at a certain level and limits our performance unless we delve into the internal workings and unravel our habits and thoughts.
🚀 To reach higher levels of success, we need to go beyond our current mindset and make an effort to understand and transform our internal processes.
📝 Documenting your everyday life can provide an abundance of stories to share and valuable lessons to deliver on LinkedIn.
🎥 Video formats are the most effective way to deliver personal stories and experiences on LinkedIn.
📷 Carousel posts perform better than written posts on LinkedIn.
📚 Carousels are currently the most effective format for posting on LinkedIn.
🎥 Utilizing videos in your LinkedIn posts can boost engagement and reach.
💡 Posting in short form can also be an effective growth hack on LinkedIn.
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