Crepes & Waffles: Strategic Planning and Success

The video discusses the strategic planning and success of Crepes & Waffles, a global restaurant known for customer satisfaction and unique products.

00:00:00 The video discusses the strategic planning of Caso Crepes & Waffles and their growth from a small local in Bogotรก to international expansion.

๐Ÿ“… The company Crepes & Waffles was founded in 1980 with a rustic French-style restaurant and has since expanded internationally.

๐Ÿ“ Their strategic planning focused on offering affordable, family recipes that resonated with the public.

๐Ÿ’Ž The company values personalized service, high-quality standards, and creating a joyful dining experience.

00:02:03 Crepes & Waffles focuses on customer satisfaction and unique products. They adapt their menu to each country's gastronomic culture while maintaining their original recipes. They emphasize handcrafted quality and customer interaction.

๐Ÿ‘ฅ Crepes & Waffles focuses on customer satisfaction and creating a pleasant gastronomic experience.

๐Ÿ“ The strategic positioning of their products allows them to stand out and not compete with generic or high-demand products in certain regions.

๐Ÿ’ฌ They prioritize interaction with customers and emphasize the uniqueness of their handmade and artisanal approach.

00:04:06 Crepes & Waffles offers a unique gastronomic experience with organic and nutritious products. They target a wide audience and prioritize customer satisfaction. Their business model includes human management, social responsibility, and strategic partnerships.

๐Ÿ‘ฅ Crepes & Waffles focuses on customer interaction and provides a unique gastronomic experience.

๐ŸŒฟ Their products are organic, nutritious, and appealing to the senses.

๐Ÿ’ก They aim to reach a wide target audience and value customer satisfaction and feedback.

๐Ÿ”ง Their business strategy includes original recipes, affordable prices, spacious facilities, and personalized customer relations.

๐ŸŽ They implement commercial strategies such as prizes, promotions, gifts, and partnerships with other companies.

๐ŸŒ They aim to minimize the impact of their direct competitor and have formed alliances with other companies.

00:06:12 Comparison between two businesses - Crepes & Waffles 5P and Shanghua Fresh - in terms of franchise, investment, and strategic thinking schools.

๐Ÿข Crepes & Waffles is a franchise valued at approximately $235,000 that offers a wide range of menu options and allows customers to customize their crepes.

๐ŸŽฏ The strategic thinking schools, proposed by Henri Mintzberg, provide different approaches to strategy formulation and are divided into normative and descriptive categories.

๐Ÿ’ก The Design School is one of the strategic thinking schools, where strategy is seen as a process of conception. Crepes & Waffles was founded by university students supported by their families, and their collective skills and vision created a company driven by love, passion, and dedication.

00:08:16 Crepes & Waffles used strategic planning and positioning to become a successful company with a focus on customer satisfaction and artisanal products.

๐Ÿ“ˆ Crepes & Waffles used a formal and analytical planning process to improve their competitive position.

๐Ÿฝ๏ธ Their philosophy focused on providing service with love and joy and offering gastronomic products made with artisanal techniques.

๐Ÿ’ก The founders excelled as visionary leaders and developed strategies for social inclusion and cognitive processing.

00:10:20 The video discusses the success and strategies of Crepes & Waffles. They emphasize on continuous learning, serving customer needs, investing in new markets, and maintaining a positive corporate culture.

๐Ÿ‘ฅ The success of Crepes & Waffles is attributed to their focus on customer satisfaction and continuous improvement.

๐Ÿ’ผ In terms of employee selection, the company values trained and motivated individuals over specialized expertise and monetary compensation.

๐ŸŒ Crepes & Waffles aims to expand globally by investing directly in new markets and maintaining consistent quality across all their branches.

๐Ÿ’ช The company's growth is fueled by a collective and respectful corporate culture that fosters motivation and gratitude among employees.

00:12:22 A concise summary of the YouTube video: Caso Crepes & Waffles 5 P y Escuelas del Pensamiento Estrategico.

๐Ÿ’ก The video discusses the different schools of strategic thought and their applications in the case of Crepes & Waffles.

๐Ÿซ One of the schools mentioned is the environmental school, which focuses on reactive strategies and the influence of external factors.

๐Ÿ”„ The video also mentions the configurational school, which combines descriptive and prescriptive approaches and highlights the transformation of the organization.

Summary of a video "Caso Crepes & Waffles 5 P y Escuelas del Pensamiento Estrategico" by claudia chaparro on YouTube.

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