CRO is essential for business growth and success.
Different models and strategies for customer acquisition and retention in CRO.
Importance of understanding and optimizing the sales process.
💡 The concept of funnels, sales machines, and revenue management applies to businesses in different industries.
🔑 The success of a business depends on generating new leads, sales appointments, proposals, and contracts, as well as acquiring and retaining new customers.
💼 The growth strategy and CRO (Conversion Rate Optimization) are essential elements of the company's strategic planning, involving market analysis, expansion, and customer satisfaction.
📈 CRO focuses on indicators such as turn rate, LTV, and CaC to measure customer behavior and profitability.
💼 CRO strategies vary based on the market and niche, with different approaches for industries like retail, industry, and SaaS.
💰 Price and cost considerations play a crucial role in CRO, with different sales and expansion models based on the product's average ticket.
📊 Growth levers and strategies for CRO (Conversion Rate Optimization).
🔄 Using complementary products as a second growth lever.
💡 Strategies for recurring and continuous revenue growth.
💡 Having a board of directors or participating in one is important for a technology company's growth.
✅ Regular meetings with leaders and directors to review results help drive effective management.
🔍 Data analysis and research are crucial for decision-making and creating growth scenarios.
Understanding the metrics and performance of your sales machine is crucial.
Managing a large client portfolio without a good relationship can lead to poor sales performance.
Video content is highly effective in marketing and sales, as it is widely consumed and has a significant impact on customers.
📚 Specialization is a key factor in sales strategies, as companies now focus on specific niches and target specific audiences.
🔧 CRO (Conversion Rate Optimization) is a specialized role in growth strategy, with experts focusing on understanding the entire sales process and optimizing key performance indicators.
📈 CRO professionals are responsible for designing scenarios and executing strategies to achieve business growth and increased results.
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