Fixing the Broken Outbound Sales Model
The video discusses the issues with outbound sales and provides solutions to fix them, focusing on efficiency and cost per lead to maximize output and reach a wider audience.
00:00:00 The video discusses the issues with outbound sales and provides solutions to fix them, including improving conversion rates and reducing costs per lead.
π The outbound sales process is broken, both in terms of calls and emails.
π The conversion rates for outbound calls and emails are very low.
π° The cost per lead for outbound sales is high.
00:01:03 The problems with outbound sales and how to fix them, focusing on efficiency and cost per lead to maximize output and reach a wider audience.
π° The cost of outbound sales can be high, but efficiency and advanced technology can help reduce costs.
π Increasing the number of meetings and leads can lead to better outcomes in outbound sales.
π Using advanced tools like parallel dialers and email automation can help maximize output and reach a wider audience.
00:02:07 The problem with outbound sales is the lack of quality conversations, resulting in increased costs and layoffs. Improving content creation on platforms like LinkedIn and TikTok can generate leads for businesses.
Quality conversation is broken in outbound sales, leading to increased costs and layoffs.
Using organic content on multiple platforms like LinkedIn, TikTok, and Instagram to generate leads.
On average, 1-2 good leads per week can be obtained for businesses with a revenue of 1-10 million dollars.
00:03:11 The broken outbound sales model can be fixed by blending LinkedIn thought leadership with advanced technology to increase appointments. Moving to this model is more affordable, efficient, and yields better results.
π The current model of outbound sales on LinkedIn like thought leadership is costly and inefficient.
π‘ By combining advanced technology with the current model, it is possible to generate more effective appointments with interested and engaged prospects.
π Moving from the current model to a more affordable and efficient approach can lead to better results in outbound sales.
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