Interview with Javier Larragoiti: Awards, Challenges, and Growth of Xilinat

🏆 Javier Larragoiti has received numerous awards and recognition for his social impact project.

💰 The project has been funded through national and international awards, accounting for 80% of their financial resources.

❤️ The project supports farmers, addresses health issues, and has a positive environmental impact.

🏆 We have received prestigious awards from universities and organizations, including being recognized as one of the 35 innovations that will change the world and a global solution for circular economy.

🌎 Our focus on limited production and effective marketing channels has allowed us to gain recognition without significant marketing expenses.

💼 One of the challenges post-pandemic will be the loss of jobs, which presents an opportunity for us to contribute to the economy.

❗ Motivating more people to become entrepreneurs is the key solution to the economic setback caused by the crisis.

👥 To successfully start a business, having a strong team and a wide network of contacts is essential.

🚀 The interviewee's personal entrepreneurial journey was driven by a sentimental situation but was guided by a business-minded partner.

🌱 The technology behind Xilinat's product is a sustainable sugar substitute.

🍰 Xilinat's product can be used as a substitute for sugar in baking and maintains the same texture and flavor.

💰 Xilinat's product is commercially available and can be purchased online or in stores.

🌱 The production of Xilinat, a sugar substitute, has increased from 1 ton in 2019 to 3 tons before the pandemic.

🛒 Xilinat uses digital channels like Amazon, MercadoLibre, and their website, as well as retail distributors, to ensure product availability.

💪 Most of Xilinat's customers are health-conscious individuals rather than people with chronic diseases like diabetes.

🍬 Xilinat is a sugar substitute that has the same taste as sugar but is not as sweet as stevia.

💡 Xilinat fills a gap in the market for people who want to avoid consuming sugar but don't like other substitutes.

👨‍⚕️ The founder's motivation for creating Xilinat was his father's illness and the challenges faced by people with diabetes.

🌱 The team at Xilinat is motivated by the stories of the farmer families they work with.

💰 The money generated from their work has helped families buy necessities like refrigerators and school supplies.

👪 Seeing the growth and positive impact on the farmer families is the most rewarding aspect for the Xilinat team.