The Joy and Diversity of Japanese Mascots

🐻 The video showcases the mascots called yurukyara in central Japan that represent the country's 47 prefectures, with Kumamon, a bear from Kumamoto, being a popular star.

💰 The licensed character industry, which includes copyrights and merchandising, is a lucrative market, with an annual worth of 30 billion dollars, surpassing the Japanese spending on books.

📸 The mascots provide entertainment to visitors and offer photo opportunities, attracting both children and adults alike.

😄 Mascots are not just for children, adults and elderly people also enjoy them.

👥 Mascots have various roles such as in the police force, shops, and PR campaigns.

🎯 Cartoon characters and manga have a significant impact on people and are effective marketing tools.