Effective Ways to Acquire New Agency Customers Without Spam
Discover ethical strategies for digital agencies to acquire new customers without resorting to spammy tactics.
00:00:00 Discover four effective and ethical strategies for digital agencies to consistently and profitably acquire new customers without resorting to spammy tactics.
🔑 Four effective ways for digital agencies to acquire new customers without resorting to spammy tactics.
💼 The video presenter, Mike Cooch, has successfully built multi-seven-figure service businesses in the IT and marketing services industries.
🤝 High Level, a platform highly recommended by the presenter, offers valuable resources for agencies.
00:01:56 Discover four effective ways to acquire new agency customers and build a successful business long-term, without resorting to spammy tactics. One of these methods is running educational webinars to provide value and gain real-time feedback.
📚 Running a good educational webinar can be an effective way to get new customers.
💼 Focus on delivering value to prospects during the webinar rather than making it a sales pitch.
📝 Running live webinars allows for real-time feedback and the opportunity to refine the content.
00:03:49 Discover effective strategies to grow your business without resorting to spam. Learn about hosting webinars and lunch and learns to connect with potential customers and provide valuable insights. Build a real business with time and effort.
🌟 Running a weekly educational webinar can attract high-quality prospects and grow your business over time.
🤝 Hosting in-person lunch and learn events with business owners can facilitate networking and establish yourself as an expert.
🔑 Consistently providing value and building relationships are key to acquiring new customers for your agency.
00:05:43 Learn the most effective way to acquire new agency customers without resorting to spam. Use networking, confident presentations, and soft pitches to build authority and close deals.
💼 Building authority and networking are effective ways to attract new agency customers.
📢 Giving a confident presentation in front of a room can help generate interest and close deals.
🤝 Offering a discount or incentive to attendees can encourage immediate sign-ups and follow-up commitments.
00:07:35 Learn how to attract new agency customers without resorting to spammy tactics by using creative direct mail campaigns.
📬 Using direct mail as a targeted marketing strategy to deliver a message in a unique way.
🔒 Using combination safes as a creative promotional tool to highlight the importance of data backup and recovery.
💼 Implementing a follow-up campaign to optimize the results and convert prospects into customers.
00:09:30 Learn effective strategies to get new customers for your agency without resorting to spamming. Use direct mail, create valuable content on social media, and tag prospects for maximum visibility.
📬 Direct mail can be a creative and effective way to attract new agency customers.
📱 Producing valuable content on social media, such as a YouTube channel or Instagram account, and consistently tagging prospects can generate awareness and attract potential customers.
💰 Promoting content on platforms like Facebook and LinkedIn with a small ad budget can have a significant impact on building the top of the sales funnel.
00:11:24 Learn how to get new agency customers without resorting to spammy tactics. Create valuable content, run webinars, and send direct mail to attract real prospects.
🌐 To get new customers for your agency, you can run webinars, lunch and learns, direct mail campaigns, or create daily content.
💼 These strategies have been effective for over a decade in growing businesses, and they can be implemented consistently without resorting to spammy tactics.
📈 By providing value, educating prospects, and following up, you can attract real prospects and continue to grow your agency for years to come.
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