Unleash Your Creativity: A Workshop on Design Thinking and Creativity

💡 Design is a fundamental part of human life, as every object and way of doing things has been ideated by someone.

🎨 Design thinking is a creative problem-solving approach that combines the tools of designers with a human-centered vision.

🔄 The design thinking process involves five steps: discover, interpret, ideate, experiment, and evolve.

💡 Design thinking involves empathizing with the consumer to understand their physical and emotional needs.

📝 Two techniques for discovering consumer insights are the 'What, How, and Why' method and the interview technique.

🤔 During the interview, it is important to ask open-ended questions, pay attention to gestures and body language, and embrace moments of silence.

🎙️ When conducting interviews, it's important to use a recorder and get the person's consent.

🔍 In the interpretation phase, we analyze the user's information and define innovation opportunities.

🎨 Techniques like empathy maps and problem definition help identify user needs and generate innovation ideas.

💡 Design thinking is a powerful technique for generating creative ideas and solutions.

🌪️ The brainstorming technique allows for a diverse and abundant range of ideas to be generated.

🔑 To make brainstorming dynamic, a facilitator can guide the group and introduce requirements and time limits.

🧠 To have a successful brainstorming session, it is important to generate a large number of ideas and have an ideal space with a whiteboard.

📌 Using post-it notes allows for easy mobility and connection of ideas, and it is crucial to save all ideas for future inspiration.

🔬 The experimentation phase involves creating tangible elements like prototypes and engaging with users to evaluate and refine ideas.

💡 Design thinking involves creating prototypes with the user in mind and seeking feedback.

📝 During the prototype development, it is important to note interesting observations, constructive criticism, questions, and new ideas.

🔄 The final step is to evolve the prototypes based on feedback and lessons learned, aiming for innovation.

🔑 The final product should be evaluated based on user desirability, feasibility, and functionality.

💡 A high-impact communication campaign should be developed to stimulate user acceptance and investment in the project.

🌍 Design thinking is a flexible process that can be applied to finding solutions for various challenges.