π Learn how to track mouse hovering on website elements with Google Tag Manager and Google Analytics.
β GTM is not able to track hover events by default, but you can add a custom listener to enable this functionality.
π Consider enrolling in the Google Tag Manager course for a comprehensive understanding and support along the way.
β Tracking hover intent with Google Tag Manager allows you to monitor user engagement and behavior before they click.
π‘ By analyzing hover data, you can gain insights into user interactions and compare them to actual button clicks.
π§ To implement hover tracking, you need to copy the provided code, create a new tag in Google Tag Manager, and add the code with proper script tags.
π‘ Using the 'dom ready' trigger in Google Tag Manager, we can track elements on a webpage that are ready to be accessed.
π‘ To prevent overwhelming tracking, we should instruct the code to listen only to hovers of specific elements that are important to us.
π‘ By adding the 'track hover intent' command in Google Tag Manager, we can specify the elements and the duration of a hover needed for tracking.
Mouse hover tracking in Google Tag Manager and Google Analytics.
Default hover tracking duration is set to 1.5 seconds.
Using CSS selectors to track specific elements.
π Creating a CSS selector in Google Tag Manager to target a specific image element with a class of 'zoom img'.
π₯ Configuring a listener in Google Tag Manager to track user interactions when they hover over the targeted image element for at least 1.5 seconds.
β Verifying the functionality of the listener by hovering over an element for an extended period.
π Using Google Tag Manager and Google Analytics, we can track mouse hover events and send them as events to Google Analytics.
π§ To track mouse hovers, we need to create a custom event trigger in Google Tag Manager and name it 'gtm hover'. Then, we can create a tag that sends an event with the category 'hover' and the action 'product image'.
π After setting up the tracking, we can refresh the page and hover over the desired elements. The hover events will then be visible in the real-time reports and events section of Google Analytics.
π Tracking mouse hovering with Google Tag Manager and Google Analytics involves creating a custom event listener and modifying the CSS selector.
π To track mouse hovering, you can pass the URL or image of the product to understand which products are being viewed.
π¨βπΌ If you want to become a Google Tag Manager professional, consider checking out the instructor's courses below the video.
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