π‘ Digital marketing is a smart career choice with high demand.
π Technology is constantly changing the skills required in digital marketing.
π― To stay at the top, mastering key skills in digital marketing is essential.
π Digital Psychology is a crucial skill for digital marketers to understand and utilize.
π‘ Digital Psychology combines psychology and behavioral economics to analyze online behaviors.
π Companies like Amazon and Booking.com effectively use digital psychology principles to increase sales and bookings.
π Digital psychology principles and books can enhance the customer experience.
π€ Customer Experience (CX) is crucial for businesses to differentiate themselves and retain customers.
π CX encompasses all interactions with a brand and goes beyond just UX.
π©βπΌ Customer experience is crucial to brand equity and should be owned and championed by the marketing department.
π 86% of B2/B CMOS consider customer experience to be very important.
π‘ Hyper-personalisation combines data from multiple channels to deliver relevant experiences.
π‘ Skill number 3: Front-End Code is essential for digital marketers to be more agile and work faster on projects.
π Knowing front-end code allows marketers to make bespoke changes, understand tracking codes and pixels, and test faster.
π Front-end code is like knowing the language of digital world, enabling effective communication and better collaboration with development teams.
π Manipulating code snippets to enhance user experience and track data in digital marketing.
π Utilizing Google Chrome Inspect tool for competitive intelligence and keyword analysis.
π₯ The importance of video marketing for businesses and its impact on consumer decision-making.
πΉ Video marketing tools like Vidyard, Vimeo, and 23 offer powerful features for lead generation, personalization, and interactivity.
π Digital marketers need to master digital analytics to stay relevant in data-driven marketing. It involves analyzing qualitative and quantitative data to improve the online customer experience and make data-driven decisions.
π Understanding customer behavior and digital psychology is important, but digital analytics focuses on understanding the 'what' by analyzing data to predict customer journeys and drive continuous improvement.
π Digital analytics is important for identifying effective digital touchpoints, customer acquisition cost, and marketing campaign effectiveness.
π§ Google Analytics is the most popular and powerful tool for digital analytics, and it is recommended to master it.
π There are various courses available for learning Google Analytics, including those offered by Google themselves and the University of Illinois.
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