Criteo is a global advertising technology company that connects consumers to tailored advertisements.
Criteo's company culture is defined as open, collaborative, and impactful.
Criteo fosters its culture through a diverse and inclusive environment, collaboration, and a focus on making an impact.
๐ข The company promotes a flexible work approach, allowing employees to choose between remote work and office work for maximum productivity.
๐ Monthly all hands meetings are held to update employees on business matters and projects, with a focus on inclusivity by alternating between different time zones.
๐ผ The role of frontline managers is crucial in employee engagement, as they serve as the main communication filter within the organization.
๐ฅ Identifying potential people leaders who are interested in the role before promoting them.
๐งฐ Providing manager training and coaching programs to develop inclusive and diverse environments.
๐ Setting expectations for leadership at all levels within the organization.
๐ฅ Creating an open and collaborative culture starts with selecting the right individuals who understand the importance of leadership.
๐ผ Senior leaders are responsible for coaching and developing the next generation, even with busy schedules and client demands.
๐ At Criteo, investing in the development of junior employees is a priority, with cross-functional coaching leading to better engagement and a deeper understanding of different departments' challenges.
๐ฃ๏ธ A new listening strategy, with more frequent and varied pulsing, has replaced the traditional annual survey to gather feedback on culture and employee experience.
๐ Regular well-being check-ins and manager effectiveness surveys are conducted to gather feedback and take action.
๐ Verbatim comments and focus groups are used to better understand organizational differences and improve engagement.
๐ Closing the loop and addressing participation rates are crucial for maintaining high engagement in surveys.
๐ผ The flexible work approach at the company demonstrates trust in employees' performance over presence.
๐ Being a global organization, it is impossible to see every employee every day, but performance is assessed based on feedback from business leaders.
๐ช Adopting a flexible approach to work has made the company unique, attracted talent, and improved retention.
๐ The book 'Culture Code' by Daniel Coyle is recommended for understanding the power of company culture in an international setting.
๐ Mental health and well-being are prioritized, with support systems in place for employees to speak up and seek help.
โค๏ธ A caring culture acknowledges and supports employees as individuals with personal struggles and outside lives.
๐ Criteo is undergoing a transformation to align their offerings with the next wave of digital advertising, focusing on building a Commerce media platform.
๐ฏ The organization is shifting from marketing solutions to supporting retailers on their advertising journey, with both technological and commercial transformations taking place.
๐ฅ The CEO, Megan Clarken, is a rare female leader in the tech industry and is known for her inclusive and diverse leadership style, which greatly contributes to the company's culture.
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