AI Video Production with Waymark: Transforming the Advertising Industry

🎥 Waymark is an AI-based video creation tool that allows users to easily generate custom videos in under two minutes.

💼 Waymark has grown by incorporating generative AI opportunities with pre-existing video creative to create unique and high-quality content.

📈 Waymark is acquiring customers by offering a user-friendly tool with customizable templates for advertisers.

Waymark started as a company that automated the creation and management of Facebook advertising for local businesses.

Over time, Waymark expanded its services to include video creation, focusing on high quality and ease of use.

With the introduction of gpt3, Waymark incorporated generative AI to generate custom unique content for their videos.

💡 AI video production with Waymark automates the process of creating custom video ads by pulling information from social media, websites, and other online sources.

🎥 The AI system generates a profile of the business, selects images, writes a custom text script, and applies branding and voiceover to create a 30-second commercial.

🔁 Users can edit the generated video by making changes to the copy, images, colors, voiceover, and other elements, providing flexibility in content adjustments.

🎥 AI Video Production with Waymark is a powerful tool for creating videos for businesses and agencies.

📺 Connected TV advertising is a growing opportunity for local businesses, and Waymark makes it easy to create video ads for these platforms.

🚀 The AI technology behind Waymark's platform, including chat GPT and computer vision, is constantly evolving and improving.

📚 Staying updated with research papers allows you to get a preview of upcoming developments in the field.

🔍 Following specific Twitter accounts or individuals can provide insights into research and trends in the industry.

👉 Waymark's focus is on improving the quality of AI video production for practical use by local businesses.

📦 Waymark aims to create a package that can be used across different video platforms and placements.

🗣️ Word of mouth has been the biggest driver for Waymark's user growth.

🔎 Focusing on specific user needs and use cases is crucial for success and achieving word of mouth growth.

💬 Waymark collects feedback and ratings from users to understand what's working and what's not.

📚 The company uses a form-based information collection method to gather user information and prioritize features.

🎯 They prioritize features based on a clear definition of the user and their use case, following the 80-20 rule.

🚀 The team focuses on building features that are fun and exciting to develop, driving more value and enthusiasm.

📈 Their core market is media companies and agencies, with a growing demand for video content.

⭐️ They have a high MPS score of 81, indicating strong customer satisfaction.

💡 Customers often come from production teams or outsourcing options, as the company provides scalable and affordable solutions.

📺 Local businesses have seen results on connected TV with lower minimums on platforms like Hulu and Roku.

📹 Being featured on network TV has a bigger impact compared to YouTube ads, but YouTube still offers a fun element for building brand awareness.

🌐 Waymark is a recommended platform for video advertisers, offering a self-serve pricing option and a demo to try before purchasing.