👔 Moschino has undergone significant changes with each new creative director, evolving from protester fashion to commodification of digestible themes to a whimsical nostalgia revival.
🚀 After Jeremy Scott's departure, Moschino is preparing for another transformation, signaling a departure from its original ethos.
💡 Franco Moschino founded Moschino in 1983 as a partnership, introducing anti-fashion and satirical prints to mock the serious fashion industry.
Moschino's early collections mocked the fashion industry with designs inspired by luxury brands.
Moschino's Autumn/Winter 1989 collection criticized the use of fur and challenged the luxury fashion system.
Moschino became a symbol of activism and democratization in the fashion industry.
📚 The rise of Moschino as a fashion brand, marked by impactful ad campaigns and charity events.
🔁 The launch of Projecto Smile, a collaboration with a charity organization to support HIV-positive children.
🏥 Franco Moschino's declining health and eventual passing, followed by Rosella Giardini taking over the brand.
💼 The partnership between Moschino and their manufacturing company, leading to growth and changes in the brand.
📈 The rise of minimalism and Phoebe Filo's influence impacted Moschino's brand.
❤️ Franco Moschino's memory was kept alive through Jardini's designs and successful diffusion lines.
🤔 Confusion arose between the mainline Moschino Couture brand and the diffusion line Cheap and Chic.
🍔 Moschino's McDonald's theme show became the biggest collection of the season, featuring many other brands like SpongeBob and Hershey's.
💼 Moschino's sales exceeded expectations, with successful items like sunglasses, bags, and phone cases.
👗 Moschino became known for its use of intellectual property, especially in collections like Barbie-themed and Pop Culture-themed shows.
📈 During its peak, Moschino's playful and unconventional fashion helped set them apart and attract a wider audience.
📉 The pandemic and Jeremy Scott's spreading thin across multiple brands resulted in a downturn for Moschino's collections.
💼 The acquisition of Moschino by AFA and Jeremy Scott's fatigue may have affected the quality of the collections.
⭐️ The last Jeremy Scott collection for Moschino referenced rising inflation rates with inflatable accessories and garments, leading to mixed opinions.
🤔 Jeremy Scott's departure from Moschino after 10 years raised questions about the brand's future and their 40th anniversary show.
💃 The 40th anniversary show lacked the whimsical touch that Franco Moschino was known for, despite attempts to incorporate it through dancing and music.
⚡️ The current search for a new creative director for Moschino opens up opportunities for unique and interesting candidates, with the potential for collaborations and celebrity involvement.
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