π Jobs to be Done is a framework to understand why and how people buy products.
π― Understanding the jobs to be done increases the chances of connecting the right product with the right buyer.
π‘ Simply knowing who you want to sell to does not provide insights on product development or addressing customer needs.
π Customers were disappointed with the new product and found it difficult to use.
π‘ John decided to ask customers for feedback on what they want in the next launch.
π Despite gathering customer ideas, the product still failed in the market.
π People don't buy products based on demographics or features, but rather to fulfill a specific job they need done.
β° John realized that he had two distinct jobs to be done when he bought pizza: one for his anniversary and one for his hungry kids after their soccer game.
π‘ The concept of 'Jobs to be Done' highlights the importance of understanding the specific tasks or problems that customers are trying to address with a product or service.
π The concept of Jobs to be Done involves understanding the specific tasks or goals that customers are trying to accomplish.
π Instead of asking customers what they want, it is more effective to ask them what they were doing the last time they purchased a similar product.
π‘ By identifying the jobs that customers are trying to get done, businesses can develop products and marketing strategies that better meet their needs.
π Identifying the different jobs that customers hire a product for can lead to more successful marketing and sales.
πΊοΈ Finding new ways and places to sell a product can make it more convenient for both existing and potential customers.
πΌ Understanding the different jobs that customers have when using a product can make it easier to build and market the product successfully.