Not everyone deserves to be a customer.
Don't undersell yourself or undervalue your services.
Focus on finding clients who can afford and appreciate the value you provide.
Small businesses have limited budget for creative services, so it's important to focus on scalable offerings.
Marketing, selling, and onboarding should be done with the objective of automation in mind.
Selling creative services to bigger businesses with more budget can be a more profitable option.
The objective is to get customers to use the software with success through initial setup and education.
The surge process, consisting of training and setup, is crucial for onboarding new customers.
Overcoming sales call reluctance, including asking for money, is important in improving sales success.
💼 Believing in the value of a product or service is crucial for successful selling.
💰 Many people struggle with asking for a high price for their own services due to self-worth issues.
📚 Recommended resources for overcoming these struggles, such as books and training by David Sandler.
🔑 Playing a psychological game where you disassociate yourself from being the product can help in sales.
💡 Understanding the psychology behind pricing and learning to confidently communicate the value of your services is crucial.
💰 Implementing strategies like offering tax deductions or promotions can lead to significant sales success.
Selling and servicing small businesses is 90% about sales.
Having a full pipeline is essential for generating more sales.
Focusing on the value and capabilities of the product can help with selling.
💡 Using an AI chatbot for small business owners can provide significant value and cost savings compared to hiring human support staff.
📈 Having a chatbot can boost sales confidence and effectiveness by quickly demonstrating its value to potential customers.
💰 Displaying business prices on the website can eliminate the psychological barrier of asking for money, making the sales process smoother.
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