π’ The window is the most important element of a store and serves as its cheapest form of advertising.
π‘ The shopping experience plays a crucial role in attracting customers and encouraging them to make purchases.
π Utilizing available space effectively can greatly benefit small stores.
π₯ Creating a coffee shop within the store is a great way to engage with customers.
π© Having a strong focal point in the store is important to catch the customers' attention.
π² Keeping the merchandise simple and not overwhelming the customers increases the likelihood of purchase.
π¦ Well-laid out display areas and shelves are important for visual merchandising.
πΏ Plants can soften the look and engage customers in the store's identity.
ποΈ Knowing your target customer's age and lifestyle is crucial for opening a successful store.
π Creating a mood board helps in achieving the desired visual merchandising look.
πΌ Short courses can be beneficial for learning window skills and store layout for those who don't want to hire freelance visual merchandisers.
π₯ Collaborating with the local community, such as local potters and artists, and hosting events can enhance the visual merchandising experience.
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Behavioural Science and Artificial Intelligence
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