๐ This video is about the lessons learned by Jeff Lerner as he went from six to seven to eight to nine figures in his business journey.
๐ก The goal of the video is to provide valuable insights and wisdom for aspiring entrepreneurs, comparable to or even better than an MBA program.
โ๏ธ Jeff emphasizes the importance of balancing success in business with personal life, including family, health, and pursuing one's passions.
๐ The speaker has accumulated a significant amount of real estate equity over the past 20 years, with a current net worth in the low eight figures.
๐ผ The speaker is a portfolio investor in multiple companies and treats businesses as asset type investments to help others scale.
๐ฐ The speaker has generated approximately $150 million in total revenue from 16 businesses, with a batting average of 3.1.
๐ The speaker aims to achieve a billion dollar personal net worth by age 60 and build a billion dollar enterprise value for their education platform.
๐ก The speaker introduces the concept of a full stack entrepreneur, someone who is competent in all areas of entrepreneurship and is highly valuable in the professional world.
๐ต The speaker discusses the functions of revenue generation, including sales, marketing, and fulfillment, as well as the importance of customer experience.
๐ A full stack entrepreneur has competence across various key areas of business, including finance, accounting, HR, governance, risk, compliance, and technology.
๐ช Skills in hard and soft areas of business stack on top of one another, leading to confidence and success in entrepreneurship.
๐ From 1996 to 2010, the speaker acquired hard skills in face-to-face sales, business operations, direct response marketing, and product development.
๐ Learning management systems and user experience are crucial for effective information delivery and navigation.
๐ผ Transitioning from affiliate marketing to sales training and B2B services required learning sales mechanics and managing teams.
๐ข Growing the agency involved scaling fulfillment, managing people, and focusing on customer experience and retention.
๐ The speaker shares their experience of growing their business from 6 to 7 to 8 to 9 figures, highlighting the importance of investing in people, delegating tasks, and developing frameworks for scaling.
๐ผ They discuss transitioning from running an agency to launching an education platform, achieving 8 figures in revenue, and learning how to build value in a business.
โฐ The speaker shares challenges faced in managing time and resources while winding down one business, selling another, and starting a new content project.
๐ Understanding customer needs and creating a smooth and intuitive experience is crucial for business success.
๐ผ Scaling a business requires both hard skills and soft skills, such as managing rapid growth and building connections.
๐๏ธ Launching a podcast was instrumental in developing communication skills, building relationships, and preparing for future projects.
๐ Writing a book and building a personal and business brand became important strategies for success.
๐ 2020 presented challenges, but also opportunities for entrepreneurship and making a positive impact on the world.
๐ Scaling infrastructure, improving communication, and focusing on enterprise value were key priorities in 2021.
๐ Leadership development was essential in attracting and leading qualified individuals to support business growth.
๐ Producing a high-quality book and strategically planning for its success required time and effort.
๐ง Getting clear on personal and business branding strategies was a significant focus in 2021.
๐ The importance of thinking about brand and personal identity as a thought leader.
๐ The significance of leveling up sales operations and company positioning.
๐ The value of omnichannel inbound marketing and improving communication skills.
๐ค The benefits of networking and developing relationships with successful people.
๐ฏ The key skills for success, including thoughtfulness and a strong work ethic.
๐ฐ Learn how to increase your ability to make money, even if you have no money.
๐ Reach a financial baseline that allows you to not only cover your expenses but also have some surplus.
๐ Unlock the potential to pursue incredible opportunities with the surplus money you generate.