๐ข Site structure is an important factor for a site's rankings, with the URL itself being a key ranking factor.
๐งฑ There are hard silos, where the site structure is built into the URL, and soft silos, which are built through internal linking.
๐ค It is crucial to avoid going too deep in site structure, as it can harm the site's rankings and crawlability.
๐๏ธ Site architecture plays a crucial role in website organization and navigation.
๐ It is important to plan and optimize the URL structure to improve the user experience and search engine rankings.
๐ Before focusing on site structure, prioritize generating quality content and acquiring backlinks.
๐ Building a well-structured website without valuable content is ineffective for SEO.
๐ Support content, which answers questions related to the topic, is crucial for engaging with the target audience.
๐ Creating supporting content and optimizing site architecture with internal linking can drive organic traffic and links to the target page.
๐ Building a strong site architecture using silos is essential for success.
๐ Utilizing existing pages with links and traffic can jumpstart the silo creation process.
๐ก When repurposing pages, focus on ensuring the first link is directed to the target page and internal links are strategically placed within the silo.
๐ก Using vs keywords, such as comparing two products, can be effective for generating revenue.
๐ผ It is important to strategically build a silo architecture on your website, focusing on target pages and supporting articles.
๐ Start with multiple target pages to see what works, then invest resources into the successful ones.
๐ Silos are used to structure a website in a logical way and improve navigation and link building.
๐ก Start with a niche that you are less passionate about to gain experience and knowledge before pursuing your passion.
๐ For existing sites, identify target pages and restructure them virtually using internal links to improve ranking and expand keyword base.
๐ Pages that fall out of the silo structure can be left alone, unless there is cannibalization, in which case pruning may be necessary.
๐ Linking from the homepage is important for new sites, and building links to the homepage can be beneficial.
๐ Creating internal links to important pages on your website can boost their visibility and authority.
๐ก Utilizing a hub page on your website that leads to multiple related pages can improve the flow of direct linkage and enhance user experience.
๐ Single variable testing in SEO involves isolating and analyzing specific factors that impact search engine rankings.