π Digital marketing is a fast-growing industry and a highly sought-after skill.
π Taking the Google digital marketing professional certificate on Coursera can help you become a digital marketer in just six months.
π‘ The course covers various aspects of digital marketing such as SEO, PPC advertising, and social media marketing.
π The course offers seven modules to prepare learners for entry-level jobs in digital marketing and e-commerce.
π» Course 1 focuses on the foundations of digital marketing and e-commerce, covering topics such as entry-level jobs, the marketing funnel, and the customer journey.
π Course 2 teaches learners about search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online.
π Use Google Search Console to monitor site presence and understand SEM
π± Learn social media marketing strategies and create a strong social media presence
π§ Master email marketing, including creating strategies and writing effective email copy
πΌ Learn how to manage and analyze email campaigns, utilize marketing analytics tools, and gain customer insights.
π Understand how to set performance goals, adjust marketing budgets based on key metrics, and optimize campaigns through A/B testing.
ποΈ Gain knowledge on building and managing e-commerce stores, including creating product listings and implementing customer outreach methods.
π This video is about the final course in the Google digital marketing and e-commerce certificate, which teaches learners strategies for building customer loyalty and developing client relationships.
πΌ Taking the Google digital marketing and e-commerce course can lead to career advancement, improved job performance, and increased earning potential.
π‘ Learners will gain hands-on experience and learn how to measure customer satisfaction, monitor an e-commerce store's performance, and update it based on data.
πΌ Digital marketing skills can lead to higher salaries and networking opportunities.
π₯ The course is suitable for marketing professionals, business owners, and entrepreneurs interested in digital marketing.
π The course requires basic understanding of digital marketing and e-commerce, access to a computer and the internet, and commitment to complete it.
β³ The Google digital marketing e-commerce course takes around six months to complete and offers self-paced learning with video lectures, quizzes, and hands-on projects.
π The course is offered by Google and available on Coursera, ensuring high quality education and comprehensive coverage of topics.
βοΈ Completing the Google digital marketing professional certificate on Coursera can provide a solid foundation in all aspects of digital marketing and help you become a digital marketer in just six months.
π The course includes hands-on projects that allow you to apply what you've learned in a practical way and earn a Google professional certification, which can be shared on your CV and LinkedIn to stand out to potential employers.
πΌ Digital marketing is a constantly evolving field, and staying up to date with the latest trends and technologies is crucial for success. This course provides the knowledge and skills needed to succeed in the exciting and rewarding industry.