Market Analysis and Commercialization Strategies

The video tutorial discusses the topic of market study and demand analysis.

The demand analysis involves three steps: historical analysis, current analysis, and future behavior projection.

Different methods, such as qualitative and causal models, can be used for demand projection.

📊 Market research is important to understand the customer, market, and competition.

📈 Two basic questions in a survey to estimate demand: Would you purchase this product? How frequently would you purchase it?

💰 Calculating market potential: multiply projected population by the percentage of people willing to buy the product.

💡 The video discusses the use of the population growth rate to project future population and demand.

📈 By analyzing the population growth rate, the video explains how to project the population for future years.

💰 The video also discusses the analysis of supply, including factors such as price, availability of inputs, government regulations, and competition.

📈 The volume of supply can be influenced by government policies, regulations, and scarcity of resources.

💰 Increase in the price of a product is caused by scarcity of inputs, technological advancements, and the presence of substitute goods.

🏪 The type of market (free, oligopolistic, or monopolistic) affects the ease of entering the market and meeting demand.

💡 To ensure success in the market, a product must have a higher value and be easily differentiated from competitors with a higher price.

📈 Analyzing the historical behavior of prices and factors influencing their variation is crucial for determining pricing strategies and forecasting future prices.

⚖️ Calculating the price of a product can be done using either a margin on costs or a margin on the selling price, with the latter often resulting in a higher price.

📦 The commercialization of a product involves analyzing distribution alternatives and implementing effective strategies to reach the target consumers.

📢 The video discusses the key elements of product marketing, including promotion, advertising, and distribution.

💡 Promotion strategies aim to stimulate sales through various means such as samples, special offers, and contests.

📺 Advertising focuses on creating long-term favorable attitudes towards a product, using mass communication channels like TV, radio, and social media.

📊 The video discusses different distribution channels and their impact on market coverage and product prices.

💰 The number of intermediaries in the distribution channel can affect the control over the product and the final price.

🛠️ The market analysis of inputs is crucial for determining the necessary resources for production and potential suppliers.