Becoming a Trusted Consultant in the Construction Industry
This video podcast discusses how to transform from a seller to a consultant in the construction industry and attract clients.
00:00:00 This video podcast discusses the importance of transforming from a seller to a consultant in the construction industry. It emphasizes the shift from pure sales to consultative selling, as buyers today want to be informed and not sold to.
👉 It is important to transform from being a seller to becoming a consultant in order to sell more effectively.
🧠 Shifting the focus from traditional sales to consultative sales is crucial in today's market.
📺 The power of advertising on YouTube and the impact it has on consumers' purchasing decisions.
00:03:08 Learn how people's aversion to being sold to can inform your approach as a consultant in the construction industry.
🔑 People do not want to be sold, but they want to buy what they need.
👩⚕️ Trust plays a crucial role in influencing people's decisions, like how they trust doctors with prescriptions.
💼 As consultants, it is important to prioritize the interests of the client while ensuring they are aware of it.
00:06:15 In this video, learn how to position yourself as a consultant rather than a salesperson to attract clients. Focus on personal branding, marketing, and having a sales process.
💡 People want to buy, not be sold.
🏢 It is important to position oneself as a consultant rather than a salesperson.
🔑 To be perceived as a consultant, focus on personal branding and have a sales process.
00:09:22 Learn how to become a customer consultant in the construction industry. Consultants prioritize listening over talking, create a questionnaire, take notes, and present themselves professionally.
💼 To be perceived as a consultant in the field of construction, it is important to listen more than talk and present oneself professionally.
📝 Creating a consultation protocol and system helps in being perceived as a consultant rather than a salesperson.
🗒️ Taking notes during the conversation with potential clients shows professionalism and importance given to their words.
00:12:28 Becoming a consultant in the construction industry and managing sales professionally can help in building client relationships and overcoming information overload.
📈 Marketing and effective communication are crucial for being perceived as a consultant and not a salesperson.
💡 The abundance of free information online can cause confusion and uncertainty for customers, presenting an opportunity for consultants to provide guidance.
🤝 The difference between consultants lies in their ability to provide tailored advice based on their deep understanding of the client's specific industry and needs.
00:15:37 Learn how to grow your business in the construction industry by becoming a trusted consultant to your clients.
📚 As we progress, people are looking for consultants rather than salespeople.
🔑 Building trust is the key to becoming a successful consultant for your clients.
💼 Being perceived as a consultant, rather than a salesperson, is crucial for effective selling.
00:18:48 Becoming a consultant for your clients in the construction industry is crucial. Ask your clients to share their stories and be the spokesperson for what sets you apart. This builds your reputation and positions you as a consultant rather than a salesperson.
🔑 It is essential for clients to vouch for you and convey what sets you apart from others.
🤝 Having satisfied clients who endorse your services helps establish your credibility as a consultant.
💡 Being perceived as a consultant rather than a salesperson is crucial for success.
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