π The speaker discusses the importance of reaching out to their network and potential clients and asks for feedback on their messaging.
π The speaker shares a link to messages they have prepared and emphasizes the need to provide background information and website links for effective communication.
π¬ The speaker talks about their interaction with a person named Suzy, who initially responded positively but never replied after a follow-up email.
π Prioritize using personal email or text message for contacting the specified individuals instead of generic contact forms or social media.
π¬ When switching communication channels, inform the person in the initial channel to check the new channel for further conversation.
π The list provides several opportunities to reach out to individuals and is well-structured.
π Writing sales copy should balance conversational tone and mass appeal, but personal messages are more effective than mass messages.
π₯ When communicating with clients, embrace the benefits of a personal message and avoid overcomplicating with excessive copywriting.
βοΈ Emailing clients should be direct and straightforward, resembling a conversation with a friend rather than an elaborate sales pitch.
π§ When reaching out to clients, it's important to have one clear call to action in each email and follow up with a request for referrals if they are not interested.
π― Personalize your messages to clients and use a direct and genuine tone, focusing on their specific needs and pain points.
β° Highlight the urgency of taking action before Black Friday, emphasizing the importance of being prepared and the potential impact on financial success.
π The key point is that the risk of stats not applying to a specific business puts financial success at risk.
π It is important to plan projects for Q4 and be prepared for upcoming events like Black Friday.
π₯ Maintaining contact and checking in on clients and prospects is crucial for business success.
π‘ The video discusses the importance of Q4 performance for businesses, not just limited to Black Friday.
π The speaker shares a strategy for following up with potential clients using a calendar-based approach.
π§ A last chance email template is provided, including options for referral, sharing results, and offering to send more samples.
The video is about discussing the economics of a direct response business, specifically focusing on the behind-the-scenes numbers that business owners look at.
The cost structure of a direct response business includes variable costs (costs that fluctuate based on units sold) and fixed costs (costs that remain constant).
Copywriters should have a realistic understanding of the profit margins and costs involved in the industry to negotiate fair royalties with business owners.