Boost Video Retention on YouTube: Editing, Chapters, and Targeted Content

📺 Retention on YouTube is crucial to the success of your videos.

🔀 The YouTube editor is an underused feature that can help improve video retention.

✂️ Trimming and cutting out parts of the video can prevent viewer drop-offs.

🔍 Cutting out irrelevant sections can improve video retention and algorithm performance.

📚 Adding video chapters allows viewers to skip to relevant sections, but may impact overall attention.

📈 Using video editing and chapters can enhance video performance and engagement.

👉 Label video chapters in a way that conveys value and interest to prevent viewers from skipping.

🔍 Regularly analyze retention graphs to learn from past videos and improve future uploads.

Retention of a video can be influenced by the knowledge level of the viewers.

Creating videos that are either too detailed for beginners or too basic for intermediate viewers may affect retention.

Ideally, a video should have a flat retention curve for as long as possible.

📈 The 'cliffs of dover' graph represents videos with a significant drop in retention after a period of high engagement.

🎿 The 'blue run ski slope' graph indicates that viewers are slowly leaving the content, possibly due to boredom or mismatched information.

⛷️ The 'black run ski slope' graph suggests a retention below 40, indicating a poor video performance.

📊 Analyzing viewer retention graphs can reveal why your video is not performing well.

📌 Identify skipped sections in the graph to understand what viewers care about.

🎥 Don't be afraid to try new ideas in your videos and remove them if they don't work.

📈 Relative audience retention helps you assess your video's performance compared to similar videos on YouTube.

Understanding the concept of relative audience retention.

Importance of maintaining high retention throughout the video.

Using data to evaluate and improve retention rates.