📅 The company Crepes & Waffles was founded in 1980 with a rustic French-style restaurant and has since expanded internationally.
📝 Their strategic planning focused on offering affordable, family recipes that resonated with the public.
💎 The company values personalized service, high-quality standards, and creating a joyful dining experience.
👥 Crepes & Waffles focuses on customer satisfaction and creating a pleasant gastronomic experience.
📍 The strategic positioning of their products allows them to stand out and not compete with generic or high-demand products in certain regions.
💬 They prioritize interaction with customers and emphasize the uniqueness of their handmade and artisanal approach.
👥 Crepes & Waffles focuses on customer interaction and provides a unique gastronomic experience.
🌿 Their products are organic, nutritious, and appealing to the senses.
💡 They aim to reach a wide target audience and value customer satisfaction and feedback.
🔧 Their business strategy includes original recipes, affordable prices, spacious facilities, and personalized customer relations.
🎁 They implement commercial strategies such as prizes, promotions, gifts, and partnerships with other companies.
🌍 They aim to minimize the impact of their direct competitor and have formed alliances with other companies.
🏢 Crepes & Waffles is a franchise valued at approximately $235,000 that offers a wide range of menu options and allows customers to customize their crepes.
🎯 The strategic thinking schools, proposed by Henri Mintzberg, provide different approaches to strategy formulation and are divided into normative and descriptive categories.
💡 The Design School is one of the strategic thinking schools, where strategy is seen as a process of conception. Crepes & Waffles was founded by university students supported by their families, and their collective skills and vision created a company driven by love, passion, and dedication.
📈 Crepes & Waffles used a formal and analytical planning process to improve their competitive position.
🍽️ Their philosophy focused on providing service with love and joy and offering gastronomic products made with artisanal techniques.
💡 The founders excelled as visionary leaders and developed strategies for social inclusion and cognitive processing.
👥 The success of Crepes & Waffles is attributed to their focus on customer satisfaction and continuous improvement.
💼 In terms of employee selection, the company values trained and motivated individuals over specialized expertise and monetary compensation.
🌍 Crepes & Waffles aims to expand globally by investing directly in new markets and maintaining consistent quality across all their branches.
💪 The company's growth is fueled by a collective and respectful corporate culture that fosters motivation and gratitude among employees.
💡 The video discusses the different schools of strategic thought and their applications in the case of Crepes & Waffles.
🏫 One of the schools mentioned is the environmental school, which focuses on reactive strategies and the influence of external factors.
🔄 The video also mentions the configurational school, which combines descriptive and prescriptive approaches and highlights the transformation of the organization.