๐ The company Crepes & Waffles was founded in 1980 with a rustic French-style restaurant and has since expanded internationally.
๐ Their strategic planning focused on offering affordable, family recipes that resonated with the public.
๐ The company values personalized service, high-quality standards, and creating a joyful dining experience.
๐ฅ Crepes & Waffles focuses on customer satisfaction and creating a pleasant gastronomic experience.
๐ The strategic positioning of their products allows them to stand out and not compete with generic or high-demand products in certain regions.
๐ฌ They prioritize interaction with customers and emphasize the uniqueness of their handmade and artisanal approach.
๐ฅ Crepes & Waffles focuses on customer interaction and provides a unique gastronomic experience.
๐ฟ Their products are organic, nutritious, and appealing to the senses.
๐ก They aim to reach a wide target audience and value customer satisfaction and feedback.
๐ง Their business strategy includes original recipes, affordable prices, spacious facilities, and personalized customer relations.
๐ They implement commercial strategies such as prizes, promotions, gifts, and partnerships with other companies.
๐ They aim to minimize the impact of their direct competitor and have formed alliances with other companies.
๐ข Crepes & Waffles is a franchise valued at approximately $235,000 that offers a wide range of menu options and allows customers to customize their crepes.
๐ฏ The strategic thinking schools, proposed by Henri Mintzberg, provide different approaches to strategy formulation and are divided into normative and descriptive categories.
๐ก The Design School is one of the strategic thinking schools, where strategy is seen as a process of conception. Crepes & Waffles was founded by university students supported by their families, and their collective skills and vision created a company driven by love, passion, and dedication.
๐ Crepes & Waffles used a formal and analytical planning process to improve their competitive position.
๐ฝ๏ธ Their philosophy focused on providing service with love and joy and offering gastronomic products made with artisanal techniques.
๐ก The founders excelled as visionary leaders and developed strategies for social inclusion and cognitive processing.
๐ฅ The success of Crepes & Waffles is attributed to their focus on customer satisfaction and continuous improvement.
๐ผ In terms of employee selection, the company values trained and motivated individuals over specialized expertise and monetary compensation.
๐ Crepes & Waffles aims to expand globally by investing directly in new markets and maintaining consistent quality across all their branches.
๐ช The company's growth is fueled by a collective and respectful corporate culture that fosters motivation and gratitude among employees.
๐ก The video discusses the different schools of strategic thought and their applications in the case of Crepes & Waffles.
๐ซ One of the schools mentioned is the environmental school, which focuses on reactive strategies and the influence of external factors.
๐ The video also mentions the configurational school, which combines descriptive and prescriptive approaches and highlights the transformation of the organization.