One strategy is to leverage your existing customers and have them provide positive feedback or testimonials.
Another strategy is to focus on the empty spaces or gaps left by competitors and capitalize on them.
Perceiving coherence and delivering on marketing promises is crucial for success.
👥 All members of the company should be aligned and know how to respond to customers.
🔄 The company should showcase its unique workflow and differentiate itself from competitors.
📣 Sharing positive reviews and recognition from industry publications can enhance the company's reputation.
👤 Associating a face with a business can help it grow faster and build trust.
🗣️ It is easier to associate a way of speaking and a tone of voice with a concept than a face.
👥 Sharing and communicating what you do can attract potential employees and build trust with customers.
📢 The speaker emphasizes the importance of customer communication and sharing the reasons behind their actions.
💡 Their motivation is to improve people's well-being and promote a better way of doing things.
🆓 Their content and videos are freely available for anyone to access and learn from.
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Griffith University’s School of Criminology and Criminal Justice tackling cybercrime.