Mastering Visual Merchandising with Debbie Flowerday - Tips for Small Stores

📢 The window is the most important element of a store and serves as its cheapest form of advertising.

💡 The shopping experience plays a crucial role in attracting customers and encouraging them to make purchases.

🛒 Utilizing available space effectively can greatly benefit small stores.

👥 Creating a coffee shop within the store is a great way to engage with customers.

🚩 Having a strong focal point in the store is important to catch the customers' attention.

💲 Keeping the merchandise simple and not overwhelming the customers increases the likelihood of purchase.

📦 Well-laid out display areas and shelves are important for visual merchandising.

🌿 Plants can soften the look and engage customers in the store's identity.

🛍️ Knowing your target customer's age and lifestyle is crucial for opening a successful store.

📝 Creating a mood board helps in achieving the desired visual merchandising look.

💼 Short courses can be beneficial for learning window skills and store layout for those who don't want to hire freelance visual merchandisers.

👥 Collaborating with the local community, such as local potters and artists, and hosting events can enhance the visual merchandising experience.