Crepes & Waffles: Strategic Planning and Success

📅 The company Crepes & Waffles was founded in 1980 with a rustic French-style restaurant and has since expanded internationally.

📝 Their strategic planning focused on offering affordable, family recipes that resonated with the public.

💎 The company values personalized service, high-quality standards, and creating a joyful dining experience.

👥 Crepes & Waffles focuses on customer satisfaction and creating a pleasant gastronomic experience.

📍 The strategic positioning of their products allows them to stand out and not compete with generic or high-demand products in certain regions.

💬 They prioritize interaction with customers and emphasize the uniqueness of their handmade and artisanal approach.

👥 Crepes & Waffles focuses on customer interaction and provides a unique gastronomic experience.

🌿 Their products are organic, nutritious, and appealing to the senses.

💡 They aim to reach a wide target audience and value customer satisfaction and feedback.

🔧 Their business strategy includes original recipes, affordable prices, spacious facilities, and personalized customer relations.

🎁 They implement commercial strategies such as prizes, promotions, gifts, and partnerships with other companies.

🌍 They aim to minimize the impact of their direct competitor and have formed alliances with other companies.

🏢 Crepes & Waffles is a franchise valued at approximately $235,000 that offers a wide range of menu options and allows customers to customize their crepes.

🎯 The strategic thinking schools, proposed by Henri Mintzberg, provide different approaches to strategy formulation and are divided into normative and descriptive categories.

💡 The Design School is one of the strategic thinking schools, where strategy is seen as a process of conception. Crepes & Waffles was founded by university students supported by their families, and their collective skills and vision created a company driven by love, passion, and dedication.

📈 Crepes & Waffles used a formal and analytical planning process to improve their competitive position.

🍽️ Their philosophy focused on providing service with love and joy and offering gastronomic products made with artisanal techniques.

💡 The founders excelled as visionary leaders and developed strategies for social inclusion and cognitive processing.

👥 The success of Crepes & Waffles is attributed to their focus on customer satisfaction and continuous improvement.

💼 In terms of employee selection, the company values trained and motivated individuals over specialized expertise and monetary compensation.

🌍 Crepes & Waffles aims to expand globally by investing directly in new markets and maintaining consistent quality across all their branches.

💪 The company's growth is fueled by a collective and respectful corporate culture that fosters motivation and gratitude among employees.

💡 The video discusses the different schools of strategic thought and their applications in the case of Crepes & Waffles.

🏫 One of the schools mentioned is the environmental school, which focuses on reactive strategies and the influence of external factors.

🔄 The video also mentions the configurational school, which combines descriptive and prescriptive approaches and highlights the transformation of the organization.