Mastering Digital Marketing Skills for Success in 2020 & Beyond

💡 Digital marketing is a smart career choice with high demand.

🔄 Technology is constantly changing the skills required in digital marketing.

🎯 To stay at the top, mastering key skills in digital marketing is essential.

🔑 Digital Psychology is a crucial skill for digital marketers to understand and utilize.

💡 Digital Psychology combines psychology and behavioral economics to analyze online behaviors.

🛒 Companies like Amazon and Booking.com effectively use digital psychology principles to increase sales and bookings.

📚 Digital psychology principles and books can enhance the customer experience.

🤝 Customer Experience (CX) is crucial for businesses to differentiate themselves and retain customers.

🌐 CX encompasses all interactions with a brand and goes beyond just UX.

👩‍💼 Customer experience is crucial to brand equity and should be owned and championed by the marketing department.

📊 86% of B2/B CMOS consider customer experience to be very important.

💡 Hyper-personalisation combines data from multiple channels to deliver relevant experiences.

💡 Skill number 3: Front-End Code is essential for digital marketers to be more agile and work faster on projects.

🔑 Knowing front-end code allows marketers to make bespoke changes, understand tracking codes and pixels, and test faster.

🌐 Front-end code is like knowing the language of digital world, enabling effective communication and better collaboration with development teams.

📊 Manipulating code snippets to enhance user experience and track data in digital marketing.

🔍 Utilizing Google Chrome Inspect tool for competitive intelligence and keyword analysis.

🎥 The importance of video marketing for businesses and its impact on consumer decision-making.

📹 Video marketing tools like Vidyard, Vimeo, and 23 offer powerful features for lead generation, personalization, and interactivity.

📈 Digital marketers need to master digital analytics to stay relevant in data-driven marketing. It involves analyzing qualitative and quantitative data to improve the online customer experience and make data-driven decisions.

🔍 Understanding customer behavior and digital psychology is important, but digital analytics focuses on understanding the 'what' by analyzing data to predict customer journeys and drive continuous improvement.

📊 Digital analytics is important for identifying effective digital touchpoints, customer acquisition cost, and marketing campaign effectiveness.

🔧 Google Analytics is the most popular and powerful tool for digital analytics, and it is recommended to master it.

🎓 There are various courses available for learning Google Analytics, including those offered by Google themselves and the University of Illinois.