Optimizing Google Ads budget without pausing campaigns

🔑 The common advice of lowering the budget or bid to keep the campaign running without spending money is incorrect and can be harmful.

💡 Properly pausing a Google Ads campaign is essential for reducing advertising costs or during seasonal closures.

📝 Tricking the Google Ads algorithm by lowering the budget or bid does not yield desirable results.

Pausing a Google Ads campaign resets the algorithm and you lose data.

Rapidly changing the budget has the same effect as pausing the campaign.

Maintaining a high click-through ratio is crucial for a successful Google Ads campaign.

🔍 Google rewards a high click-through ratio in ads because it signifies user relevance.

💰 If ads have a low click-through ratio, it signals to Google that they are not relevant and can lead to budget decreases.

💡 Lowering the budget to a very low amount can negatively impact the ad account's conversion optimization.

💡 Rapidly decreasing your budget has the same effect as pausing your campaign.

📊 The budget allocated to your campaign greatly impacts its performance and targeting.

🔄 Quickly increasing the daily budget of a successful campaign may not yield the same results.

💡 Quickly reducing the budget to a point where there are no clicks and impressions is equivalent to pausing the campaign.

🔑 Priming is a key feature of the Google Ads algorithm, which involves gradually training the algorithm to perform at the same level with a new budget.

⚠️ It is recommended to decrease the budget by no more than 20% at a time and monitor the results before making further decreases. Avoid fully pausing the account.

💡 Lowering the daily budget of a Google Ads account can be done by reducing it gradually until it reaches the average cost per conversion.

🔄 After lowering the budget, the campaign can continue operating with similar click-through ratios, conversion rates, and cost per conversion rates.

💰 During periods of cost reduction or holidays, lowering the budget can help save costs, and when rescaling, the budget can be gradually increased.

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