The journey of building an online newsletter business

The newsletter generated $17,396 in revenue in the last 30 days.

The newsletter went through four stages of growth: organic Gorilla Marketing tactics, organic traction, paid ads, and strategic partnerships.

The name of the newsletter was changed to Profit Snack and it focuses on AI in businesses and the business side of AI.

The speaker initially gained subscribers through referrals and offering a monetary incentive.

After three months, the newsletter grew by 100 to 150 subscribers a day with minimal expenses.

They transitioned to using a platform called Spark Loop for promotion but later switched to a partner program to filter engaged subscribers.

📈 Driving results is crucial for advertisers who invest in newsletter businesses.

💰 Paid ads and collaborations with other newsletters contribute to the growth of the business.

🐦 Twitter ads are an effective source of growth, with higher engagement rates.

:chart_with_upwards_trend: Engagement is the core metric that matters for a newsletter business.

:mega: Organic guerrilla marketing and partnering with micro-influencers are effective strategies for audience growth.

:moneybag: Paid ads on Twitter have been successful in acquiring new subscribers, but at a higher cost.

📧 The newsletter business focuses on building an audience and fostering relationships, rather than making immediate profits or being centered around AI.

🔄 The rebranding of the business resulted in the loss of subscribers and negative feedback, but also attracted passionate followers who engage with the content.

💰 A total of $140,000 has been spent, with $25,000 allocated to team expenses, $105,000 towards growth, and about $70,000 on Spark Loop for promotional purposes.

💰 The newsletter business made over $50,000 in revenue last month and expects to consistently make $10,000-$15,000 a month.

📈 The sales process is improving, with 90% of the ad space being sold last month.

👥 The team has been trimmed down to reduce expenses, but the business is running smoothly and could be sold for a significant profit if growth is halted.

📈 The goal is to increase the advertiser rate from 30-35% to 70% by focusing on repeat advertisers.

💰 The speaker emphasizes the importance of understanding costs and not solely focusing on sales for a newsletter business.

⏳ Building a newsletter business requires dedication and patience, but it offers scalability and consistency compared to other business models.

📧 The video discusses the process of growing a newsletter business from scratch.

🆓 The newsletter business is emphasized as being free to subscribe and will always remain free.

👍 The speaker encourages viewers to leave a like on the video and engage in comments.