The Power of Japanese Mascots: From Entertainment to Marketing

🐻 Oversized cartoon animals gather in central Japan for a grand assembly.

💰 The licensed character industry is worth 30 billion dollars a year, surpassing the Japanese spending on books.

📸 Kumamon, a bear from Kumamoto, is a popular mascot at the assembly.

🎭 Cartoon characters and mascots are not just for entertainment but also used in various fields like the police force, shops, and PR campaigns.

📚 Japanese culture, including cartoon characters and manga, has a significant influence on people and is an effective marketing strategy.

👮‍♂️ The protagonist, Sue Injure, took a break from his duty as a protector in his hometown to attend this meeting.