Implementing E-A-T Signals on Affiliate Websites

🏆 Kyle Roof discusses the importance of E-A-T (expertise, authoritativeness, and trustworthiness) in affiliate marketing.

💡 He provides a practical approach to implementing E-A-T signals on affiliate websites.

🔎 The discussion covers topics such as publishing content, building topical authority, external and internal links, and site recovery after updates.

Google is increasingly hostile towards affiliate sites due to a lack of E-A-T signals.

Affiliate sites need to focus on building E-A-T signals to avoid being penalized by Google.

Establishing trust signals such as a local address and phone number is crucial for affiliate sites.

🔑 It is important to showcase different departments and contact information on your website to establish trust and organization.

🌐 Creating an about the company page and an about the team page helps to show that the organization is structured and credible.

🔒 Building trust with a real business and a well-maintained website is crucial, including elements such as copyright, privacy policy, terms and conditions, and proper technical SEO practices.

💼 Expertise is not solely determined by degrees or experience, but by demonstrating that content is written by real and responsible individuals.

📝 Author bio pages and author schema should be incorporated to establish credibility and expertise in the content.

📚 Creating an HTML sitemap helps Google crawl and understand the structure of your website, improving indexing and visibility.

🔑 Establishing the identity of the website owner as a real person is crucial for E-A-T (Expertise, Authoritativeness, and Trustworthiness). This can be done by creating social profiles and linking to credible sources.

💼 Using author schema and linking to a personal bio page, rather than a generic about page, helps establish the authenticity of the author and their content.

🤝 Topical authority is essential for building E-A-T. Creating supporting pages for the target page and answering related questions can boost site authority and provide more value to readers.

🔑 Building a complete system for affiliate sites requires expanding beyond the foundation and incorporating effective writing and ranking strategies.

🌟 Focusing on E-A-T signals and ranking for topical terms quickly can greatly benefit affiliate site owners in terms of authority and visibility.

🔍 Targeting zero volume search keywords and avoiding cannibalization of content are proven strategies to attract organic traffic and improve site rankings.

The next topic to move into after covering a specific subject is a challenge that requires judgment and feel.

Staying focused on the topic and avoiding shiny object syndrome is crucial for affiliate websites.

E-A-T (Expertise, Authoritativeness, Trustworthiness) is essential for affiliate websites, and certain elements like address and author pages are particularly important.

Reading Google's Quality Raters Guidelines and applying real-world principles can help improve E-A-T.

Paying attention to what competitors are doing and considering factors like site size and ranking longevity can explain why they outrank.

E-A-T is not only crucial for gaining rankings but also for recovering from ranking losses.

Recovering from ranking losses requires implementing E-A-T principles and may take time due to factors like site size and ranking inertia.

Sites that rank for more keywords perform better, recover faster, and can absorb more toxicity.

Focusing on ranking for more keywords is important for building site authority and recovering from penalties.

Increasing impressions and gaining keywords are positive signs of site growth, despite potentially lower click-through rates and ranking positions.