📚 Topical Authority is an important concept in SEO.
🤔 Some people find Corey's content confusing and difficult to follow.
📌 Corey acknowledges the feedback and has started creating simpler videos for easier understanding.
🔍 Topical Authority is about decreasing the cost of search engine for a certain type of query and gaining the trust of the search engine to outrank competing websites.
🌐 By focusing on specific topics and outranking authoritative websites in those areas, a smaller website can gain the trust of the search engine and be prioritized for other connected topics.
🔗 Rather than solely relying on external factors like link building, a holistic approach that emphasizes internal factors and semantics can help establish topical authority.
🔑 When creating content, focus on including relevant concepts and phrases even if they are not in the keyword list.
🔑 Rather than just targeting search volume, prioritize creating a comprehensive knowledge base and being responsive to all possible keywords.
🔑 Sentence structure and word weight play a crucial role in optimizing content for specific queries.
🔑 Frequency of publishing content and homepage placement can impact topical authority.
📈 Decreasing URL count and linking new content from the homepage can improve page rank and topicality.
💡 Changing website elements and teams can lead to re-evaluation and potential ranking improvements.
🔍 Using triples and artificial intelligence to create connected content and improve search engine rankings.
💻 Micro optimizations in content and link building are key factors in outranking competitors.
📈 Creating a strong brand and generating brand search demand can protect and improve website rankings.
🔎 Using tools like Text Razor can help writers understand word compositions and the overall topicality of the text.
⚖️ Prioritizing content based on topicality and including anchor text in headings can improve search engine optimization.
💰 Understanding the cost and economics behind running a search engine can help with optimizing content for better search rankings.
🏋️♂️ Creating a topical map and targeting specific topics can help increase traffic for websites, such as a gym management software and an online pharmacy.
⭐ Focusing on high-impression keywords and exploiting weaknesses in top authority sites can improve search rankings and increase visibility.
📌 Topical maps focus on closing info gaps and answering questions related to the main topic of a website.
🔑 Building high-quality pages that target high-traffic queries is crucial for increasing the authority of a website.
🔍 Structuring headlines and sentences to match the query intent and providing concise answers helps improve search engine rankings.
🔍 Understanding search engine algorithms and updates is crucial for SEO success.
🤔 The interviewee's perspective on core updates challenges conventional thinking.
💬 Engagement through comments allows for further discussion and learning.