Fostering an Open, Collaborative, and Impactful Culture at Criteo
The CPO of Criteo cultivates an open, collaborative, and impactful culture by prioritizing employee well-being and engagement.
00:00:00 The CPO of a global advertising technology company, Criteo, discusses their culture code of being open, collaborative, and impactful, fostering diversity, collaboration, and achieving impact. They have offices worldwide and a unique flexible work approach.
Criteo is a global advertising technology company that connects consumers to tailored advertisements.
Criteo's company culture is defined as open, collaborative, and impactful.
Criteo fosters its culture through a diverse and inclusive environment, collaboration, and a focus on making an impact.
00:04:06 The CPO of a company discusses their flexible work approach, including the option to work remotely. They emphasize the importance of bringing people together for team meetings and events. They also highlight their monthly all-hands meetings, which are inclusive and allow for Q&A.
🏢 The company promotes a flexible work approach, allowing employees to choose between remote work and office work for maximum productivity.
🌍 Monthly all hands meetings are held to update employees on business matters and projects, with a focus on inclusivity by alternating between different time zones.
💼 The role of frontline managers is crucial in employee engagement, as they serve as the main communication filter within the organization.
00:08:10 Developing effective managers and leaders involves selecting individuals who are interested and skilled in people leadership, providing manager training, coaching, and mentoring programs, and setting clear expectations for leadership behaviors at all levels of the organization.
👥 Identifying potential people leaders who are interested in the role before promoting them.
🧰 Providing manager training and coaching programs to develop inclusive and diverse environments.
🔑 Setting expectations for leadership at all levels within the organization.
00:12:14 The CPO of Criteo discusses creating an open and collaborative culture, emphasizing that everyone is a leader. They prioritize coaching the next generation and have implemented a listening strategy for feedback on culture and employee experience.
👥 Creating an open and collaborative culture starts with selecting the right individuals who understand the importance of leadership.
💼 Senior leaders are responsible for coaching and developing the next generation, even with busy schedules and client demands.
📈 At Criteo, investing in the development of junior employees is a priority, with cross-functional coaching leading to better engagement and a deeper understanding of different departments' challenges.
🗣️ A new listening strategy, with more frequent and varied pulsing, has replaced the traditional annual survey to gather feedback on culture and employee experience.
00:16:18 How the CPO of Criteo Cultivates an ‘Open, Collaborative, and Impactful’ Culture by utilizing regular surveys, feedback, and a flexible work approach to prioritize employee well-being and engagement.
📋 Regular well-being check-ins and manager effectiveness surveys are conducted to gather feedback and take action.
🔍 Verbatim comments and focus groups are used to better understand organizational differences and improve engagement.
📊 Closing the loop and addressing participation rates are crucial for maintaining high engagement in surveys.
💼 The flexible work approach at the company demonstrates trust in employees' performance over presence.
00:20:25 CPO of Criteo discusses the importance of a flexible work culture, global collaboration, and prioritizing mental health for a caring workplace.
🌍 Being a global organization, it is impossible to see every employee every day, but performance is assessed based on feedback from business leaders.
💪 Adopting a flexible approach to work has made the company unique, attracted talent, and improved retention.
📚 The book 'Culture Code' by Daniel Coyle is recommended for understanding the power of company culture in an international setting.
😌 Mental health and well-being are prioritized, with support systems in place for employees to speak up and seek help.
❤️ A caring culture acknowledges and supports employees as individuals with personal struggles and outside lives.
00:24:30 The CPO of Criteo discusses the company's exciting transformation in digital advertising and the inclusive culture cultivated by the CEO.
🌍 Criteo is undergoing a transformation to align their offerings with the next wave of digital advertising, focusing on building a Commerce media platform.
🎯 The organization is shifting from marketing solutions to supporting retailers on their advertising journey, with both technological and commercial transformations taking place.
👥 The CEO, Megan Clarken, is a rare female leader in the tech industry and is known for her inclusive and diverse leadership style, which greatly contributes to the company's culture.
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