Silence of Turkish Brands During Earthquake Disaster: Customer Disappointment and Backlash
Turkish brands earning billions stayed silent during a devastating earthquake, sparking customer disappointment and boycotts. Major brands like Starbucks, Netflix, and Disney+ faced backlash for their delayed responses.
00:00:06 Turkish brands earning billions stayed silent during the earthquake disaster despite their large customer base. Starbucks, having over 600 stores in Turkey, failed to show their support.
00:01:05 Why did the Turkish brands that make billions of lira in Turkey remain silent during the devastating earthquake? Starbucks faced backlash and boycotts for their delayed response.
💰 Starbucks generates billions of lira in Turkey.
🌍🔇 Starbucks remained silent during the Kahramanmaraş earthquakes in Turkey.
🗣️ Starbucks faced backlash on social media and protests for their silence.
00:02:06 Why did brands that earn billions from Turkey stay silent during the earthquake? #BrandSins 7.
👥 Starbucks and Netflix faced criticism for their response to the earthquake in Turkey.
🌍 Netflix, a popular streaming service in Turkey, remained silent after the earthquake despite its active use of social media.
💔 Twitter users expressed their disappointment and even called for a boycott of Netflix with the hashtag #netflixboycott.
00:03:08 Netflix and Disney+ faced a loss in reputation after failing to provide sincere support during an earthquake in Turkey, leading to canceled memberships.
🚫 Netflix and Disney+ faced backlash for their response to the earthquake
💔 The public found Netflix's statement insincere and canceled their memberships
🔽 Disney+ also received criticism for not addressing the earthquake
00:04:16 Major brands in Turkey remained silent after the earthquake disaster, disappointing their customers. This includes Disney+ and Spotify, who only issued condolences after facing backlash and cancellations.
📢 Disney+ and Spotify faced criticism for remaining silent after a major earthquake in Turkey.
👥 Users canceled their accounts and called for a boycott of Disney+ and Spotify.
💔 The companies issued condolence messages only after facing backlash from users.
00:05:22 Why did billion-dollar brands from Turkey stay silent after the earthquake? Majority of Turkish people are disappointed by their late condolences.
⚡ Some brands in Turkey, including Redbull, chose not to share anything after the earthquake disaster despite their long presence and extensive campaigns in the country.
💔 The majority of the Turkish people reacted negatively to the late messages of condolences from brands that had earned billions of dollars from Turkey.
👥 Although some brands took action after receiving negative reactions, the sincerity of their messages was questioned by social media users.
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