Product Analytics 101: Mastering Insights and Informed Decisions
Learn the basics of product analytics from an expert with over a decade of experience. Gain insights, master skills, and make informed decisions for your product.
00:00:05 Learn the basics of product analytics with Matthew Brandt, an expert with over a decade of experience in the field. Gain insights and master the skills needed to succeed in data analytics.
🔑 Product Analytics 101 course aims to educate individuals in the data analytics space.
💼 Getting into data analytics is challenging due to the lack of available content and the multidisciplinary nature of the field.
📚 Product Analytics requires understanding various disciplines such as psychology and technical skills like JavaScript.
00:01:51 Learn the fundamentals of product analytics in this free course to level up your game. Gain a deep understanding of qualitative and quantitative data analysis.
🔑 This course aims to help students improve their understanding of product analytics and learn how to analyze and interpret qualitative data.
💡 The course is designed to be accessible and affordable, addressing the demand for product analytics education that is not prohibitively expensive.
📚 By the end of the course, students can expect to have a solid grasp of product analytics and its importance in the field.
00:03:35 Learn the basics of product analytics, best practices, answering analytical questions, building cohort analysis, and understanding key metrics for making informed decisions.
📊 Product analytics is the practice of using data to gain insights about user behavior and make informed business decisions.
📈 Best practices in product analytics involve creating a measurement plan, using analytics tools to answer analytical questions, and analyzing user journeys and building cohort analysis.
🔑 Key metrics in product analytics include customer lifetime value (CLV), churn rate, retention, and understanding these metrics can make you knowledgeable in the industry.
00:05:21 Product Analytics is a discipline that connects product, users, and business. It uses data to make informed decisions and improve the product experience.
🔑 Product analytics involves understanding the interplay between the product, users, and the business.
🔗 Product analytics connects and analyzes data from all three components to make informed decisions.
📊 Product analytics is a data-driven discipline that is integrated throughout the entire data stack.
00:07:08 Learn the process of collecting, processing, modeling, and outputting data in product analytics. Discover the importance of product analytics for businesses.
📊 Product analytics involves collecting, processing, storing, and modeling data to generate various outputs.
💼 Product analytics is crucial for businesses as it helps in making data-informed decisions and improving user retention.
💰 Acquiring users is more expensive than retaining them, highlighting the importance of product analytics.
00:08:54 Learn how to improve user retention, design features based on data, and assess the financial impact of your product decisions with product analytics.
🔑 Understanding user goals is essential for keeping users happy and engaged.
📊 Relying on gut feelings to design product features is outdated and risky.
💰 Assessing the financial impact of product decisions is crucial for long-term success.
00:10:39 Learn why product analytics is essential for assessing the financial impact of your product decisions and how to convince others of its value.
💼 Product analytics is essential for assessing the financial impact of product decisions and measuring their success.
📈 To convince others of the need for product analytics, it is important to demonstrate its value through evidence and facts.
🎯 This course aims to provide the knowledge and skills to effectively utilize product analytics.
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