Setting up an Agency in the Fashion Industry | Future of Fashion | British Vogue
Learn how Alexa Chung set up an agency in the fashion industry and the importance of personality. She shares advice for young entrepreneurs and discusses the lack of legal protections for fashion.
00:00:00 Learn how Brooke Wall founded The Wall Group, an agency representing talent in the entertainment and fashion industry, and how she recognized the underrepresentation of stylists and technicians.
👗 Brooke Wall recognized the underrepresentation of stylists and technicians in the fashion industry and founded her own agency, The Wall Group, to represent talent in the entertainment and fashion industry.
💼 The Wall Group represents hair stylists, makeup artists, wardrobe stylists, set designers, and manicurists, who play important behind-the-scenes roles in making people look beautiful.
💡 Brooke Wall's journey in setting up The Wall Group started with her crush on a hairdresser and her desire to pursue a career in the fashion industry.
00:02:32 Alexa Chung shares her journey from being behind the camera to starting her own agency in the fashion industry, recognizing the star power of stylists and makeup artists. She discusses how the tech world has influenced the business.
📹 Alexa Chung discusses her journey in the fashion industry, from being behind the camera to starting her own agency.
👥 She recognized the potential for stylists and makeup artists to become their own brands and connect with celebrities.
💻 Chung's agency evolved to embrace technology, recognizing the impact of social media and the shift towards measuring success based on followers.
00:05:06 In this episode of Future of Fashion, Alexa Chung discusses setting up an agency and the importance of personality in the industry. She also shares advice for young entrepreneurs.
📰 Brook created an online magazine called 'The Thick' as a platform to celebrate and showcase industry insiders and talented individuals.
💄 When working with makeup artists and hairstylists, personality is just as important as talent.
💼 For aspiring entrepreneurs, it is important to be patient and focus on doing a great job, as success will eventually follow.
00:07:37 Alexa Chung shares the challenges and responsibilities of being an entrepreneur and leading a business in the fashion industry.
💼 Being an entrepreneur requires a gut feeling and the ability to withstand hits.
🔑 Having your own business is a huge responsibility and requires diligence and understanding of the leadership role.
👩⚖️ Susan Scaffidi founded the fashion law Institute and has advocated for recognition of fashion law.
00:10:09 Alexa Chung discusses the establishment of a fashion law institute and the lack of formal training for lawyers in the fashion industry.
👗 Fashion law was not recognized as a legal field until ten years ago.
💼 The Council of Fashion Designers of America helped create an institute to provide resources for the fashion industry.
💰 Fashion law is essential as the fashion industry is a 1.8 trillion dollar global industry.
00:12:41 Alexa Chung shares her journey from studying legal history to setting up her own agency in the fashion industry. She discusses the lack of legal protections for fashion and the exploitation of models, and offers advice to young designers.
👉 Fashion industry is lacking in intellectual property protections.
🔒 Models in the fashion industry have historically lacked protections.
💼 Key legal considerations for setting up a fashion label.
00:15:13 Alexa Chung advises against putting your name on a label and trademarking it. She suggests continuously educating yourself about the business of fashion and the law.
💡 It is advised not to put your name on the label when starting an agency as it becomes a corporate asset.
🌍 There is a two-week boot camp in New York for those interested in fashion law, but self-education is also important.
👗 Fashion law has gained credibility in recent years and it is necessary to understand both the business and legal aspects of the industry.
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