Using ChatGPT for User and Market Research: Analyzing Competitors and Identifying Issues
This video explores the use of ChatGPT for user and market research, including competitor analysis, identifying common issues in the hotel booking app niche, and highlighting major competitors in the U.S. market.
00:00:00 This video explores using ChatGPT for user and market research. It demonstrates competitor analysis and identifying common issues in the hotel booking app niche, such as poor UI, payment issues, and limited customer support. It also highlights major competitors in the U.S market.
💡 Chat GPT can be helpful for user and market research.
🔍 Identifying common issues in hotel booking apps, such as poor user interface, payment issues, and limited customer support.
🌍 Booking.com and Expedia are major competitors in the U.S. market.
00:01:03 Using ChatGPT for User Research: Gathering insights on the strengths and weaknesses of booking platforms, like transparent pricing and customer reviews, while considering areas of improvement such as cancellation policies and customer service.
🔍 ChatGPT can provide information on strengths and weaknesses of booking.com and Expedia to help make a SWOT analysis.
👍 Customers like transparent pricing and customer reviews/ratings.
👎 Booking.com has issues with cancellation policies and limited customer service.
📈 ChatGPT can help define key business metrics, such as retention rate, customer acquisition cost, lifetime value, and NPS.
00:02:08 Using ChatGPT to create user personas and identify popular travel destinations for a user-centered design of a travel app targeting the US market.
🔑 Understanding the target audience is crucial for creating a user-centered design.
👥 User personas are archetypes of ideal users that help evaluate design decisions.
🌍 Identifying popular travel destinations in the U.S. provides insight into how users will use the product.
00:03:11 Using ChatGPT to identify user journey and popular use cases for a hotel booking app. ChatGPT also helps create interview questions for user research.
🔍 Using ChatGPT to identify the user journey and popular use cases for a hotel booking app.
📋 ChatGPT can provide a solid list of questions for user research interviews.
⚠️ ChatGPT cannot replace the need for thorough user research and validation.
00:04:13 ChatGPT is a useful digital assistant for user researchers, but product creators should validate its information and work with real users to understand their needs.
🤖 ChatGPT is a useful tool for human user researchers as a digital assistant to speed up research activities.
✅ Product creators should validate the information provided by ChatGPT and work with real users to understand their needs and wants.
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