🔑 The YouTube algorithm is not designed to keep small channels down or prevent views.
🧠 There are thousands of algorithms that work together to serve the right video to the right viewer.
💰 Contrary to popular belief, small channels can still make money on YouTube.
🔍 The YouTube algorithm has evolved from using raw view counts and keywords to now prioritizing watch time and viewer engagement as important metrics.
⌛️ The YouTube algorithm takes into account the viewer's context, such as their device and time of day, to provide personalized recommendations.
⏰ Viewer signals, such as watch time and session duration, are key factors in determining video recommendations, while factors like comments, likes, and shares are less influential.
🔍 The YouTube algorithm is designed for humans, not robots.
📈 Creators used to make longer videos with less quality, leading to a frustrating viewer experience.
🤖 YouTube's system now utilizes machine learning to personalize content for each user.
🔑 YouTube's algorithm prioritizes quality over quantity for both creators and viewers.
🎯 Creators should focus on delivering valuable content that educates, entertains, and inspires to build an audience.
🧩 YouTube implemented viewer satisfaction as the final piece of the algorithm to ensure a positive user experience.
🔍 Understanding the YouTube algorithm is complex and constantly evolving.
🧠 YouTube conducts around 300 experiments per year to improve its algorithm.
🔒 It is not recommended to try to manipulate the YouTube algorithm for personal gain.
📺 Understanding the YouTube algorithm is crucial for success on the platform.
🎯 Focus on understanding and connecting with your specific target audience to build an audience and grow on YouTube.
💡 Monetization does not directly influence the YouTube algorithm to give you more views.
Kari Lake | PBD Podcast | Ep. 307
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