🔑 True personalization using AI and Chrome extensions, with a focus on breaking down personas at a sales leader or content writer level.
✉️ Subject line personalization is becoming crucial, not only for improving email response rates but also for adding a unique touch.
💡 Content and word impact are more important than ever, emphasizing the need for surgical and specific messaging addressing customer pain points.
📧 Email personalization is important to avoid detection by algorithms and prevent emails from going to the clutter inbox.
💼 Gatekeeping solutions can help keep email content out of clutter inboxes.
📞 Calling and using personality AI can improve response rates by tailoring communication to the recipient's preferences.
✨ Personalized subject lines can greatly improve response rates in cold calling.
📈 Top tier callers who adapt their approach to the person they are calling tend to have more success.
🏢 Implementing personalization strategies can be challenging, but it is worth it, especially for Enterprise accounts.