Maximize your business growth with innovative marketing strategies

Learn how to compound your business from one listing with cutting-edge marketing ideas

00:00:00 Learn how to maximize your business growth by utilizing cutting-edge marketing strategies with Jimmy Mackin, CEO of Curator. Discover how to turn one listing into multiple opportunities and generate more business.

🔑 Marketing listings is important to generate business opportunities and maximize assets.

💡 Buyers are a source of income, while listings are valuable assets.

📈 Taking advantage of marketing strategies can turn one listing into multiple opportunities.

00:05:10 Learn cutting-edge marketing ideas for compounding your business from one listing. Promote the idea of an appointment, create conversations, and win more listing appointments.

Selling the idea of a listing rather than promoting a listing itself can generate more interest and appointments in a low inventory market.

Using a coming soon campaign with an exclusivity ends hook can create a sense of urgency and generate more conversations and appointments.

Finding inspiration outside of the real estate industry, such as streaming services, can provide unique marketing ideas.

00:10:19 Learn how to maximize your real estate listings and attract potential buyers with cutting-edge marketing ideas. Discover the power of promoting properties on Facebook without revealing the price or location, and the impact of investing in advertising to generate conversations and grow your real estate team.

📈 Using unique marketing strategies can turn a simple listing into a successful opportunity with potential buyers.

💰 Promoting listings on Facebook without revealing the price or location can generate significant sales and engagement.

💼 Spending more on advertising campaigns for listings can help to grow a real estate team and drive more conversations.

👥 Facebook is still a powerful platform to reach a wide audience, with 40% of internet users logging in daily.

Spreading out the promotion of a listing over seven days can create more excitement and generate more offers for sellers.

🏡 Preparing sellers for the fast-paced real estate market and helping them make quick decisions is crucial.

00:15:28 Learn cutting edge marketing strategies for compounding your business from one listing with Jimmy Mackin. Discover how to extend your runway, effectively market your listings, and leverage sold listings for referrals.

📌 Extending the runway and giving time to breathe benefits all parties involved.

🎥 Showing rather than just telling when marketing listings.

🏢 Market current listings to get more future listings.

00:20:38 Discover innovative marketing ideas to amplify your real estate business and move away from traditional just sold marketing. Learn how to tell compelling stories and showcase your expertise as a professional realtor.

📝 Instead of simply showcasing a sold property, it is more effective to tell the behind-the-scenes story and highlight the value of a professional realtor.

🎥 Create a story artifact on your website that can be used as a script for videos on social media platforms like Instagram, TikTok, and YouTube shorts.

📧 Utilize email marketing to distribute the content to your database and generate more listings.

00:25:47 Learn how to use out-of-the-box ideas and strategies for direct mail, such as yellow letters, to stand out and generate millions in listings. Combine this with circle prospecting for even greater success.

📬💌 Using out-of-the-box ideas and strategies like yellow letters in direct mail campaigns can generate significant success in real estate listings.

💼💡 Reinvesting commission from sales into promoting the story of the listing through social media, email, and website can amplify results.

📞📝 Combining a direct mail campaign with a circle prospecting strategy, using a soft question approach, can lead to better conversations and potential leads.

📩🔥 Utilizing a professional Inside Sales Agent (ISA) team to handle phone calls and scale the business can be an effective option.

00:30:44 Learn how to engage sellers in a meaningful way by using the rent versus sell analysis as a call to action. See how Curator can help you be more professional and serve your clients better.

🏠 Using the rent versus sell analysis as a call to action can engage sellers in a relevant conversation about their current situation.

🔑 Being a landlord comes with challenges such as property maintenance and vacancy issues, which may ultimately lead sellers to choose to sell their property.

💼 By making small changes and implementing a smart strategy, agents can thrive in the real estate market.

Summary of a video "Compounding Your Business From One Listing With Cutting Edge Marketing Ideas with Jimmy Mackin" by Jimmy Burgess on YouTube.

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