Benjamin Franklin's Sales Closing Techniques
Learn the effective sales technique of starting with the cons before pros to hear objections and address them in order to close a deal. Learn how to enhance your sales closing by prioritizing objections and highlighting benefits.
00:00:02 Learn the effective closing technique in sales called Benjamin Franklin close. Understand how to address objections when prospects say 'Let me think about it.'
🔑 Using the Benjamin Franklin closing technique when a prospect says 'let me think about it' can help to uncover their true objections.
💡 Saying 'let me think about it' is usually an unreal objection, as the prospect may actually be interested but needs more time. Asking them what exactly they want to think about can lead to a real objection.
⏰ Offering a specific timeframe for the prospect to think about their decision can help to move the sales process forward.
00:01:08 Learn about the sales closing technique of Benjamin Franklin, who analyzed the pros and cons to make informed decisions.
🔑 Benjamin Franklin's approach to decision-making involved analyzing the pros and cons.
💡 The image on the $100 bill is of Benjamin Franklin.
💼 In sales, it is important to give prospects time to think and make informed decisions.
00:02:15 Learn how to effectively close sales by presenting the benefits and drawbacks of your product or service to the prospect, allowing them to make an informed decision.
📋 Start by listing the benefits or pros of your product or service.
🔍 Then, allow the prospect to mention any concerns or cons they have.
📞 Finally, give the prospect a specific timeframe to think it over before making a decision.
00:03:20 In this video, Benjamin Franklin discusses the pros and cons of a decision. He provides reasons to consider and emphasizes the practicality and affordability of the product.
💼 The speaker provides their business card and invites the listener to contact them for any inquiries.
🤔 The speaker offers a list of reasons for and against taking the opportunity, aiming to help the listener make an informed decision.
💰 The speaker emphasizes the affordability and modernity of the product, highlighting its practicality and convenience.
00:04:26 A concise summary of the YouTube video is: Benjamin Franklin's Sales Closing Techniques. Includes guarantees, portability, financing options, and maintaining product value.
✅ The video discusses the importance of guarantees and warranties for customer satisfaction.
🔑 The speaker emphasizes the benefits and advantages of their portable product.
💰 The financing options offered by the company are highlighted as a practical solution for customers.
🌟 The company's excellent reputation is mentioned as a selling point for their products.
00:05:30 Learn the effective sales technique of starting with the cons before pros to hear objections and address them in order to close a deal.
📝 Start by presenting the cons before the pros in order to listen to the client's objections.
🗣️ Listening to the client's objections and addressing them is crucial in the sales process.
💡 Authentic objections arise when the client wants to think about the purchase, and they should be addressed accordingly.
00:06:34 Learn how to enhance your sales closing by prioritizing objections and highlighting benefits. Benjamin Franklin's sales techniques explained.
👉 Start by discussing the cons and then highlight the benefits to address objections effectively.
🔄 If you talk about the benefits first and then move to the cons, you may need to repeat the discussion.
📢 Emphasize how the benefits outweigh the objections to persuade the listener.
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