The Influence of Persuasive Words in Marketing and Sales

💡 "You" is a powerful word because it addresses the listener directly, making them feel important and engaged.

🗣️ Using more instances of "you" in messaging and marketing is more effective than using "I," "me," or "our company."

🔊 "You" captures attention and signals that the message is relevant and beneficial to the listener.

🔑 Using the word 'free' is a persuasive technique that appeals to people's desire for bargains and eliminates the risk for prospects.

💡 However, it is important to use 'free' selectively to avoid devaluing the product or service.

💰 Using the word 'free' can make people more likely to try something and see it as a risk-free opportunity.

🆕 The word 'new' creates excitement and interest in people, as they are drawn to things that are different and not the usual.

📰 People are naturally curious and seek out information about what's happening or what's new in their surroundings.

🔑 Introducing something new or updated can catch people's attention and make them interested.

⏰ Using the word 'now' creates a sense of urgency and encourages immediate action.

🔁 People are always curious about what's new, so incorporating the idea of 'new' can be effective in marketing.

💡 Using the word 'now' in sales copy, website, email, or social media posts can prompt action.

💡 The word 'secret' can create curiosity and intrigue.

🔑 The power of secrets and the desire for exclusive knowledge are persuasive techniques that can be used to influence others.

💡 Using specific persuasive words can enhance communication and increase sales.

🌟 Mastering the art and science of closing can lead to more persuasive and influential interactions.

🔑 The video discusses the importance of using persuasive words to control minds.

💡 The speaker highlights five specific persuasive words to utilize: 'you,' 'free,' 'new,' 'now,' and 'secrets.'

🎓 The audience is encouraged to click the provided link and join a free master class to learn more about these persuasion secrets.