Mastering the Art of Creating Click-Worthy Emails

Learn how to increase email clicks and sales with enticing copy, eye-catching images, and multiple clickable links.

00:00:00 Learn how to get more people to click the link in your email with enticing copy, clickable images, and multiple chances to click. Improve your sales by mastering this important skill.

🔑 Using enticing copy and clickable images increases click-through rates.

📚 Including multiple clickable links provides more opportunities for clicks.

❌✅ A bad example of link usage vs. a good example with enticing copy.

00:01:40 Learn how to create more compelling emails that generate higher click-through rates by using persuasive copy and engaging images.

🔑 Using good copy and an enticing image increases the chances of getting more clicks on a link in emails.

🔑 Providing multiple opportunities to click, such as through the link and the image, further boosts click rates.

🔑 It is essential to write persuasive copy and properly entice recipients to click the link in the email.

00:03:19 Learn how to create enticing email links that increase click-through rates by using specific and credible copy. Examples from health, investing, and golf.

🔑 Using enticing copy in links instead of generic 'click here'

🔗 Reusing the subject line as the link copy

📧 Importance of good subject lines: curiosity, credibility, and specifics

00:04:58 Learn effective strategies to increase email clicks and sales. Part one focuses on reusing subject lines, while part two emphasizes the use of amateur images and play buttons.

💡 Reusing the subject line of an email as a link in the email can result in more clicks and engagement.

🖼️ Adding relevant and amateur-looking images to emails can significantly increase click-through rates and sales.

👉 Using a play button on an image can further encourage clicks, as people are accustomed to clicking on play buttons.

🔎 Unconventional or strange-looking images often attract more clicks in comparison to professional ones.

00:06:40 Learn the art of creating attention-grabbing emails that generate more clicks and engagement using amateurish images and enticing play buttons.

📧 Using amateurish and intriguing images at the end of emails can capture people's attention and generate more clicks.

🎥 Including video-like images with play buttons can be highly enticing and result in increased engagement.

💼 Featuring attractive images and impressive results can attract potential business opportunities.

00:08:18 Using images in emails can significantly increase click rates by 20-30%. Curiosity-provoking images work best. Start, middle, or end of the email, it doesn't matter.

💡 Using images in emails can significantly increase click rates, with a 20-30% boost observed.

📷 Images can be amateur or bought from royalty-free sites, as long as they pique curiosity.

🔗 To entice readers to click links, use images strategically throughout the email.

00:09:57 Learn how to increase clicks and sales with enticing copy, eye-catching images, and multiple clickable links in your emails.

💡 Using enticing copy and a good subject line can increase clicks.

🖼️ Adding a weird or strange picture can make users want to click.

▶️ Using the play button on a picture can generate even more clicks.

🔗 Including multiple links and a link in a picture can result in more clicks and sales overall.

💰 By combining all the techniques discussed, you can create effective sales emails.

Summary of a video "Getting More Clicks - Emails That Sell" by Justin Goff on YouTube.

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