๐ฎ To access the simulation, go to interpretive.com and login with the provided user id and password.
๐ The simulation dashboard provides various metrics to monitor your progress.
๐ Maximize the window for a larger view of the simulation dashboard.
๐ The simulation shows the results of period number eight, but you can also view results from prior years.
๐จโ๐ผ The upper left corner is where you manage the simulation and access important information about your company.
๐ You can also analyze the competition's offerings and the marketplace in separate sections.
๐ The financial summary provides high-level numbers on the competition's market shares, sales, and profitabilities.
๐ Clicking on the blue links allows for detailed information on specific firms, including income statements, balance sheets, and cash flows.
๐ฏ The micro segments section provides insights into the customers purchasing the products.
๐ The one e micro segment represents value-seeking customers buying economy class cars.
๐ The one t micro segment represents value-seeking customers buying trucks.
๐ฐ It is advised to spend $25,000 to obtain valuable information about potential customers.
๐ The position map shows the sales price of vehicles relative to their size.
๐ก Many vehicles selling to the 1t customers are currently too small for their size preferences.
๐ Decisions can be made regarding advertising and brand awareness to drive sales.
๐ The StratSim simulation is iterative and incremental, with suggested approaches provided.
๐ฐ Decisions in the simulation are not committed until the end of the round, except for buying information.
๐ The Decision Analysis section allows for reviewing and analyzing all entered department data.
๐ The pro forma projected results are based on the sales forecast.
๐ฐ Changing the sales forecast impacts the pro forma results seen in the income statement and balance sheet.
๐ The bottom left part of the navigation menu is important during decision making.
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