🚀 Performance Max is not effective for acquiring new customers when the goal is new customer acquisition.
💰 Moving customers off of Performance Max can significantly reduce costs and improve profitability.
📉 By switching to other campaign types, new customer acquisition costs can be reduced by 54%.
💰 Reduced ad spend by removing a significant amount from Shopping Network and Search Network during slow season.
🎯 Focused on new customer acquisition rather than counting new brand and repeat customers as return on ad spend (ROAS).
📉 Attempts to bid higher for new customers or exclude the brand did not significantly increase activity, leading to a 65% reduction in ad spend.
💵 Reducing spend on Google ads resulted in a lower cost per acquired new customer.
📉 During the cold season, the cost per acquisition decreased from $434 to $297.
📈 Despite spending less, the number of new customers only reduced by about 35%.
📊 Using in-app ads in a branded campaign resulted in more conversions and increased conversion value.
🔁 YouTube remarketing for warm traffic proved to be more efficient, with reduced costs per conversion.
💰 Performance Max had a higher cost per conversion compared to the standard shopping campaign due to unattributed sales.
📊 Moving customers off of Performance Max reduced overspending and improved cost per acquisition (CAC).
💸 By focusing on new customer acquisition, there was a decrease in CAC and more effective use of advertising budget.
📈 Comparing recent time periods, there was a significant reduction in campaign spending while maintaining or improving performance.
💰 The speaker achieved 132% more conversions while spending $155 less and earning $32,000 more in conversion value.
🔝 By optimizing negative keywords and improving product efficiency, the speaker saved $25,000 in the last 30 days and increased orders by 8%.
👍 Despite reducing ad spend, the speaker's returning customer rate remained stable and new customer acquisition cost improved.
🚀 Moving customers away from Performance Max for better performance.
💡 Importing offline conversion actions into Google ads for tracking.
💰 Achieving higher revenue by shifting to standard shopping.
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