š Email design is essential for successful email campaigns and converting subscribers into customers.
šÆ Typography-based GIFs have become popular in email design, improving engagement.
š” Keeping up with email design trends can enhance the performance of email campaigns.
š§ Using GIFs in email campaigns can increase engagement and catch attention to important parts of the email.
šØ Different brands have used GIFs creatively to highlight specific sections and improve click rates.
š While GIFs can be effective, it's important to find the right balance and avoid overwhelming the recipient.
š§ Creating and using very narrow emails for desktop is an important trend in email design.
š± Most subscribers open emails on mobile, so designing emails for mobile first is recommended.
āļø Some brands choose to only create mobile first emails and don't create a desktop version, as it works fine on desktop.
š§ Designing emails that are mobile-first and don't require separate optimization for desktop can improve efficiency and readability.
š Comparing a standard desktop design to a mobile-optimized email shows the visible difference in legibility and attractiveness.
šø Creating all image emails, designing the email outside of the platform, is another email design trend.
š§ Designing email campaigns outside of email platforms and uploading them as images is becoming more popular.
š Maintaining a balanced text to image ratio is crucial for email deliverability.
š Open rates for emails tend to be higher in the evening.
š© Using dark mode in email design is important as it enhances readability and accessibility for users who prefer dark mode or have it automatically enabled.
š All Image Design in emails is a solution to ensure consistency and avoid distorted appearance when viewed in dark mode.
š± Optimizing email designs for dark mode is crucial to maintain branding and legibility, as mixing optimized and non-optimized images can result in a subpar user experience.
š” Using image-based emails is preferable in 2023 due to the rise of dark mode and the need for easy-to-read emails on mobile devices.
š” Designing emails that are easy to understand and require minimal effort from the reader is crucial for successful campaigns.
š” Simplifying and optimizing the email design will make it more effective and improve overall engagement.
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