Fostering an Open, Collaborative, and Impactful Culture at Criteo

Criteo is a global advertising technology company that connects consumers to tailored advertisements.

Criteo's company culture is defined as open, collaborative, and impactful.

Criteo fosters its culture through a diverse and inclusive environment, collaboration, and a focus on making an impact.

🏢 The company promotes a flexible work approach, allowing employees to choose between remote work and office work for maximum productivity.

🌍 Monthly all hands meetings are held to update employees on business matters and projects, with a focus on inclusivity by alternating between different time zones.

💼 The role of frontline managers is crucial in employee engagement, as they serve as the main communication filter within the organization.

👥 Identifying potential people leaders who are interested in the role before promoting them.

🧰 Providing manager training and coaching programs to develop inclusive and diverse environments.

🔑 Setting expectations for leadership at all levels within the organization.

👥 Creating an open and collaborative culture starts with selecting the right individuals who understand the importance of leadership.

💼 Senior leaders are responsible for coaching and developing the next generation, even with busy schedules and client demands.

📈 At Criteo, investing in the development of junior employees is a priority, with cross-functional coaching leading to better engagement and a deeper understanding of different departments' challenges.

🗣️ A new listening strategy, with more frequent and varied pulsing, has replaced the traditional annual survey to gather feedback on culture and employee experience.

📋 Regular well-being check-ins and manager effectiveness surveys are conducted to gather feedback and take action.

🔍 Verbatim comments and focus groups are used to better understand organizational differences and improve engagement.

📊 Closing the loop and addressing participation rates are crucial for maintaining high engagement in surveys.

💼 The flexible work approach at the company demonstrates trust in employees' performance over presence.

🌍 Being a global organization, it is impossible to see every employee every day, but performance is assessed based on feedback from business leaders.

💪 Adopting a flexible approach to work has made the company unique, attracted talent, and improved retention.

📚 The book 'Culture Code' by Daniel Coyle is recommended for understanding the power of company culture in an international setting.

😌 Mental health and well-being are prioritized, with support systems in place for employees to speak up and seek help.

❤️ A caring culture acknowledges and supports employees as individuals with personal struggles and outside lives.

🌍 Criteo is undergoing a transformation to align their offerings with the next wave of digital advertising, focusing on building a Commerce media platform.

🎯 The organization is shifting from marketing solutions to supporting retailers on their advertising journey, with both technological and commercial transformations taking place.

👥 The CEO, Megan Clarken, is a rare female leader in the tech industry and is known for her inclusive and diverse leadership style, which greatly contributes to the company's culture.